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J BALVIN, the first Latino artist chosen as ambbadador of New York Fashion Week and of the Council of Fashion Designers of America (CFDA), presents his first collection as a designer. J Balvin and his "Vibras" in Colombiamoda
This was a proposal in collaboration with the GEF brand, where clothes were made for the whole family (women, men, youth and children) in which urban silhouettes were revealed in Primitive and vibrant colors, fashion prints and accessories created 100% by Colombian talents.
The catwalk was dressed not only in colors, but also in the music of the artist who put all the details to the rhythm of his songs. to enjoy the event but to dance to all participants.
A colorful proposal, with very powerful graphics that inspire in its aesthetic, which defines as urban. Loose clothes, lots of expression with text and 3D prints, metallic and plush, marbled and transparent.
Orange, green, red, yellow, blue, gray and black are the colors that prevail in every garment, ranging from t-shirts, long jackets, joggers, shorts. In addition to accessories such as kangaroos, stockings, caps, belts and even scarves, with a sporty inspiration. Like its essence, accessible, vibrant and differentiated.
Dinosaurs and palms have stolen the glances in most of the collection, which for the singer are pure vibes. " The dinosaur is an animal that I have loved since I was very small.He transmits me as this childhood atmosphere, and also of dreamer: how many do not have dreamed of knowing one? This brings me to the origin because it is there that all the vibration began, so to speak . "
She confessed that she started in the world of fashion for her mother, she was responsible for instilling taste trends, accessories and colors, " My mother always loved fashion, always came with tennis, He always said, "Hey, put that, what do you think about it?" Then he always had to see the growth of my aesthetic at home ".
However, he confessed that he is still a student, constantly learning the new trends of the world because "every day you learn something new" be very faithful to himself and it's what he wants to reflect by dressing, "I do not feel like a person who represents fashion, I feel comfortable with what I am and what i am talking about my personality, that does not mean that it is okay, it is very subjective like music.but i have always had this love for l & # 39; aesthetic since I was very small ".
The work was a brainstorming, which led him to opt for a concept that has everything he's managing this year compared to Vibras, the name of his new album.
He claims himself that he is not a designer, but he knows that his role is relevant in the perception of Latin aesthetics, that is why, in agreement with global trends. luxury sportswear and athleisure, has produced a sophisticated, versatile and mbadive-key collection, whose parts are appealing in the digital world. "I wanted to change the Latinos' conception of the world, how they see us … The Latinos saw us as something 'mañe', but I decided to change that speech" said the singer, who sees fashion as part of his essence, as part of a universal speech that he himself dressed in his essence, a full of color, or risk, but above all, the personality. This was pbaded on to one of the most representative mbad brands in Colombia.
"The concept must be involved in all of my music, how I look and how people will look when I have the collection" . J Balvin is an artist of his time. Someone who has been able to interpret his rhythm. And in a collection where basic predominant to spectacular, perfect for a 2.0 field, has shown that in aesthetic issues, reggaeton is no longer a pale copy of the gangsta aesthetic of American rap to become a mbad language full of sophistication
EL DATO
J Balvin and his "Vibras" in Colombiamoda:
The collection will have a reusable bag and from there there will be resources for a project in the city of Medellín, called Unión Latina, a company that works with more than 1,500 children and young people to make a social transformation through art, music and dance.
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