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The huge lineup of people waiting to enter the press conference for the Gef brand and reggaeton J. Balvin on Tuesday in Colombiamoda, reported on the incredible expectation around the beginnings singer as a fashion designer
This was not for less. We are in front of a world artist who has made the urban his flag and who has more than once declared his love for fashion. " I owe it to my mother.Since he was a child, he did what he wanted with me, everything he wanted.I always put on clothes and I I wondered what I thought, in my aesthetic part she had a lot to do "says the singer.
Balvin explained that the collaboration with the Gef brand, the first in which he participates in the entire creative process (before working with Esteban Cortázar), C has arrived very easily. The collection was presented at night in an abandoned lot in the south of Medellín intervened with graffiti. All a statement of intentions. Very consistent with the idea that the artist had the intention to transfer: the urban axis, impregnated with energy of the 80s and 90s and full of color, a lot of color. "It's what we need in life, color, and change the monotony," he said.
Balvin's proposal "has everything to do" with his personality. It is made for men, women, youth and children. Anyone who is measured in high tones. Although it is rather young, very thought for the public who follows it the most. "I hope you like it," he said.
It is clothes that he puts on himself. Otherwise, he said, it would make no sense because it would not be real. It's a message of comfort, to feel good about yourself and to start drawing another aesthetic that redefines what is Latin, something that obsesses it. "They sold us as if we were mañé.It is time to change the aesthetics of the Latino, to respect us and give us the value we deserve."
Aware of the expectation generated by his presence at Colombiamoda, J. Balvin, stripped of his poses of stars, moved away from the title of designer and fashion icon. "I'm not, I only show one point of my aesthetic, because I mostly play music." And about the criticism: "I've been in my 12 year career and I'm not looking forward to that anymore." And a message: "Clothes do not have to influence success.You do not get any better because of the way you dress."
In Balvin's proposal, there are Oversized clothing, cropped, parkas, hoodies, leggings and accessories. Clothing by Colombian hands and available now in Gef stores, physical and online. What will it come next More collaborations, even with foreign companies This is just beginning
Wednesday's agenda on the podiums
The day of the podiums begins at noon with the space Non Stop, where Young entrepreneurs can show their proposal.Wednesday, it's Bahamamama, women's swimsuit, and Cubel, avant-garde clothes for them as for them.
Trucco's Jean will present the trends of his jeanswear universe, where the trends b Arches and active or sports. and his large line. In the Chevrolet Fashion Night segment, Andrés Pajón will be with his sophisticated women, the queens of the red carpet.
And the bet of the mayor of Medellín-Épica opts for a new brand: Lugó Lugó, clothing for men, with a very strong line of boyfriends.
Students will also be in the Collegiate, Gateway to the Young Creators
Fashion for "a large layer of consumers"
The Spanish designer Custo Dalmau opened Monday the podiums of the 29th edition of Colombiamoda, the most important textile-making trade show in Latin America, with a collection that he developed with the Arkitect brand of Grupo Éxito and its strategy to democratize fashion.
"Fashion is a social phenomenon, so the intention is to achieve Through this experience, a large layer of consumers will know how it works and start to democratize the sector," said Mr. Dalmau
The fashion designer, who began working in the early 1980s with his brother David to create the Custo Barcelona brand, said that his participation in Colombiamoda with Arkitect is "a collaboration to test new strategies in a changing business world. "
The Arkitect by Custo collection has clothes, shoes, handbags and some household items, with clothes that cost between 30,000 and 150,000 pesos.
" I have chose three conceptual groups. It is the ethnic group, with gray, red and black; the urban group, with Whites and Blacks, and the sports group, which includes whites and bright colors like fuchsia, with which I want to reach a woman who wants to differentiate herself and dress by showing her her individuality Says Dalmau. distinguished by the use of color and printing.
The inspiration of Custo, who for personal reasons did not travel to Medellín and delegated the presentation to David Dalmau, is a young, innovative, cheerful and able to express.
Custo and David were both in the city to oversee every detail of the staging, choose the models and meet the heads of the mothers who work in the 20 workshops that made the clothes and where they generated 1,000 direct and indirect jobs.
For his part, the head of the textile sector of the Éxito group, Irina Jaramillo, said that the alliance with Custo Dalmau took place in April last year. From that moment, he said, "he gave us all his spellings and silhouettes and we interpreted his concept as a collection with the essence of Custo and the functionality of Arkitect".
Over the last 10 years, the Éxito Group has been committed to "strengthening the democratization of conscious fashion by making available to Colombians a variety of high quality and affordable clothing through co-creation with renowned designers. 2018 for the first time with an international, "said Jaramillo.
In addition, to respond to the global trend called" I see it now and buy it now, "the company has made the collection available buyers on his website and in 35 Éxito stores.
TATIANA ESCÁRRAGA
Special Envoy to Medellín
With information from EFE
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