LG is up 79% in TV sales because of the football effect

The TV market in Colombia increases by 19% in the first half of 2018 compared to the previous year

Every four years the world's largest market for football, the television market is experiencing significant growth. This year was not the exception. Between January and June 2018, units sold in Colombia recorded a 19% increase over the same period last year.

The manufacturer LG Electronics has grown significantly above the market average. Its TV sales in the country during the first half of 2018 have increased by 79% over the same period of 2017. In terms of units, the figure is 70%.

"The difference between the growth of the company and the Indeed, the market reacted by buying high value products, with advanced technology and modern design," said Catherin Ospina, head of TV marketing at LG Electronics Colombia

., according to Ospina, was in strong consumer demand for the segment of high-end televisions, which incorporate OLED screen technology and the maximum image resolution in the 4K format, and the category of 4K LCD TVs and large screens (over 55 ") with Nanocell technology has boosted market growth.

Football in 4K, an undeniable engine

For the moment, according to the official data of FIFA, before the start of the quarterfinals of the tournament in Russia, the most watched part was Germany against Mexico, with about 215 million viewers out of 40 countries. A number that shows the great interest that football arouses and the positioning of this sport as one of the main drivers of the television market.

In addition, this year the transmission of the event in 4K resolution has fostered a growing technology strength in the domestic market and has contributed to the mbadification of OLED technology in Colombian preferences.

According to LG estimates, this year will sell 2.5 million units of OLED panels worldwide, compared with 1.6 million registered in 2017.

The South Korean manufacturer is the pioneer of OLED display technology and will pave the way in luxury TVs with its latest version of the LG SIGNATURE TV W8 model, as thin as three credit cards hanging on the wall with a sophisticated system of magnets.