Mazda "heats" the family-car segment | Companies | Business

With the introduction of its new sedan, the Japanese car brand Mazda aims to shine a good chunk of the family car segment in the country which, in the opinion of its spokespersons, though 39, she has very strong competitors such as Ford Fiesta, Nissan Versa or KIA Rio, was a little sleepy in recent years.

The Mazda 2 Sedan is available since yesterday in 32 dealers located in 23 cities of the country, after the launch that took place in Cartagena last Tuesday.

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According to Mazda Colombia's marketing director, Ángela López, the intention is to sell between 300 and 350 monthly units, but counting with higher peaks for the time

The board explained that this vehicle is designed for family groups consisting of young couples with one or two children, who "care about the design and have cars equipped with

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Unlike the sporty Mazda 2, it has a spacious trunk with a capacity of 410 liters, much more so if one compare it to the Mazda 3 Hatchback, whose storage area reaches 280 liters.

The Mazda 2 Sedan combines an elegant design typical of this type of automobile with complete equipment, dynamic handling, agility, immediate response, low fuel consumption and low emissions. This is given by the combination of Koda design (soul in motion) with Skyactiv technology.

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The G-Vectoring Control System (GVC), typical of this technology, softens the feel of G forces on the occupants of the vehicle, performing a dynamic load distribution, which is a real improvement in the behavior of the car when cornering, thanks to internal communication between the management and the engine.

The builders add that "the forces on the body, both longitudinal (in acceleration and braking), and transverse (in turns), are generated separately.This causes sudden changes in movement in a vehicle (towards the lorry). front, side and back), " p but the system at GVC softens this discomfort by providing more comfort to the body, greater stability to the vehicle and a response more agile in the direction.

The 1.5-liter Skyactiv-G engine delivers 106 horsepower at 6,000 rpm. and a maximum torque of 14.17 Kg-m at 4000 rpm, with Skyactiv-MT (mechanical) and Skyactiv-Drive (automatic) transmissions, both six-speed, which provide smooth and agile excellent performance and a pleasant driving dynamics.

In addition, Skyactiv-G direct injection gasoline engines deliver high environmental performance. Likewise, it has innovative developments in pistons and injectors, reducing friction and weight, and an extraordinary compression ratio of 12 to 1, leading to low fuel consumption and performance between 50 and 65 kilometers per gallon.

The car is available in seven versions that meet the same standards of safety and functionality, although they are differentiated by accessories. It is Prime, Touring, Grand Touring mechanics or automatic and Grand Touring LX.

SAFETY FIRST

In terms of active safety, the ventilated front disc brakes and rear hood equipped with ABS, EBD and BA they provide linear braking. In addition, it incorporates Dynamic Stability Control (DSC) and Traction Control System (TCS). Apart from this, it features a wide range of pbadive safety technologies, such as the Skyactiv-Body booth, a high rigidity structure with an advanced impact absorption and distribution system. . side impact bars on four doors, two front airbags, two side airbags on the front seats and two side curtains that cover the front and rear area, three-point head restraints and seat belts in all seats.

In addition, there is the i-Activesense proactive safety system, in the most equipped version, designed to inform, alert and protect the driver, using modern sensors, in order to support their decisions, so that they can be used. they can focus on driving It has the functions ESS (emergency stop) and HLA (Peep Start Assist). In turn, the Grand Touring LX version has Blind Spot Monitoring (BSM) system, with Cross Traffic Alert (ATCM) feedback.

GROWTH PURPOSE: 6%

In the first half of 2018, automobile activity in the country maintained similar figures to those of 2017, a year that declined between 3% and 4% by report to 2016. However, Mazda's marketing director, Angela Lopez, notes that in the second half of the year it bodes for a remarkable recovery, so that the prospects for the year are over. consolidated year are up 5% to 6%, for a total business figure close to 250,000 units.

Of this total, Mazda plans to stay with 8%, selling about 20,000 cars, with the Mazda 3 being the product of its portfolio that has the most return, being a leader in its segment away, with a 40 %; Likewise, the CX5 is a key reference for this purpose, with the Mazda 2 Sedan and the Mazda 2. Lopez announced that, moreover, in the Auto Show, the brand will introduce other novelties, especially the new Mazda 6, which will come with a turbo engine.

Cartagena