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The NH Hotel Group hotel chain confirms its plans for expansion in Mexico for the coming years. She has therefore chosen Lead Image as a public relations and communications agency, with whom she will work an online and offline strategy that demonstrates her leadership as an agency. With the experience of the agency, the group seeks to increase the diffusion on the hotel supply that it generates in Mexico and internationally.
The group's bet is in Mexico, since 50% of the expansion plans in Latin America are concentrated on the national territory. Since the beginning of its operations in 2001, the group has worked to position itself as the preferred option of consumers when planning a trip or meeting, for work or pleasure. NH currently has 15 hotels in Mexico: five in Mexico City, two in Guadalajara, two in Puebla, one in San Luis Potosí, one in León, one in Querétaro, one in Coatzacoalcos and two in Monterrey. In the following months, they will inaugurate: NH Centro City Reforma Centro, NH Collection Merida, NH Cancún and NH Monterrey Sphere. And by 2020, it is planned to double its presence in the country.
On a global scale, the NH Hotel Group operates 386 hotels in 30 countries in Europe, America, Africa, and Asia. And Mexico offers two brands, each with its own value proposition. The NH hotels are 3 and 4 star urban establishments, with an excellent location and the best value for money. NH Collection, extraordinary hotels designed to surprise guests with an offer that exceeds their expectations. The pillars of the brand are; Gastronomy, art, technology and culture
The group seeks, with Lead Image, to generate greater visibility of the brands and services that it offers, and thus to get closer to the public Mexican, in order to
Lead Image is a public relations and communications agency, with 34 years in the market, focused on the generation of communication ecosystems under the brand & business methodology, has experience in different Key sectors of the economy, that is why he has developed applied communication tools that allow to obtain full qualitative and quantitative badyzes to add to the achievement of the business objectives of each of his clients.
The General Manager of NH Hotel Group For America, Eduardo Bosch, pointed out how we published in REPORTUR.mx that the historic centers of the major Latin American capitals Buenos Aires, Mexico City and Bogotá are a tourist attraction major because of their heritage and social value
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