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After the purchase of Scotiabank Colpatria in Citibank's operations in the country, the Canadian financial entity, which has 3.5 million customers for personal, commercial and corporate banking , adds 500,000.
"This transaction allows us to integrate and serve new customers in Colombia's upscale segment, which is part of Scotiabank's strategy to to increase our presence in the Colombian banking sector, as in the other countries of the Pacific Alliance: Mexico, Chile and Peru. " Jaime Upegui Cuartas ] President of Scotiabank Colpatria
After the purchase, Colpatria becomes the leader.According to the April data of the Financial Superintendency, this entity had 2.3 million credit and debit cards, while Citi had 467167. The figure of Banco Colpatria would be of 2.8 million (out of a total of 14.9 million), exceeding Tuya and Bancolombia with 2.2 and 2.1 million respectively (see Background).
] According to data from the Superfinanciera, Banco Colpatria is the sixth entity that granted the most loans to its customers in April 2018, worth 22 trillion pesos.
What former customers of Citi, owned now, must know at Scotiabank Colpatria, is that the service promise is the same and that the most important change will have to do with the transition of the brand. Citi will continue to operate domestically, including corporate banking, corporate banking and financial markets operations.
Scotiabank Colpatria announced that the two networks would operate independently under separate brands. Through a press release, it was badured that "the bank will continue to serve Colpatria Multibanca's customers using existing service channels."
Customers in consumer and small and medium-sized operations Citibank's (SME's) businesses will continue to be serviced through the 47 acquired branches, in addition to the means: telephone, web and mobile networks, under the brand name Scotiabank Colpatria ..
IN FULL
As confirmed by the company, the attention process for customers of one company and another will not suffer changes. The most important change will be the change of image.
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