Sergio Marchionne is dead, the "Steve Jobs" of the global automotive industry



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Marchionne jealously paid off his debt with Elkann who took off his tie

  Marchionne jealously paid his debt with Elkann who took off his tie

Man of few words, rogue to answer questions from journalists and Financial, and with the satisfaction of knowing with the task accomplished, so he could see in his last public appearance to Sergio Marchionne, the CEO of Fiat Chrysler Automobiles and Ferrari who died yesterday at 66, in Zurich, Switzerland.

The man who had earned the nickname "Steve Jobs" of the automotive industry not only to say that his goal was to turn Fiat into "Apple of the car", and the model Cinquecento in his "iPod", but because he refused to wear a suit and tie, like Jobs.

The myth was that the man who had hired Umberto Agnelli and who had trained John Elkann, heir to the family and chairman of the group, had promised that he would wear a tie again. Do not get Fiat out of bankruptcy. It arrived on June 1, on the occasion of the presentation of the Fiat Chrysler Automobiles (FCA) 2018-2022 Strategic Plan, and El Cronista witnessed it. Marchionne announced that the Italian-American group would have a "positive" financial position at the end of June, while reducing the closure of their traditional sweater and showing that they were wearing a blue tie.

A few minutes later. Presentation to a panel of financial badysts, Marchionne appeared in the press center with Elkann who also kept his promise and removed the tie that he used frequently. His future has been played. He would retire in April, although luck would betray him



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Born in Chieti (Italy) on June 17, 1952. He visited Argentina for the first time in 2006 for the launch of the Fiat Punto, the first regional car that left the factory in Córdoba under his direction. The visit ended with a dinner at the Quinta de Olivos with former President Néstor Kirchner and the future Cristina Kirchner

during his last visit last March, the man who lived a lot of his time on a plane and who bought his sweater at Amazon, he met President Mauricio Macri and after that meeting he took the time for one of his pbadions: the music and went to see a tango show accompanied by the brand's president in the country and member of the Agnelli family, and Elkann's uncle, Cristiano Rattazzi.

Marchionne and Rattazzi had generated a relationship outside of work. Although the strong man of the brand in the country is a 4 "Agnelli" and board member, they point out that both had found a good channel of communication. The output will milonguera confirmed

Bachelor in Law and Philosophy, he acknowledged being alone, because when someone occupies a position of power, "collective guilt does not exist". In its latest presentation, which marked the course of the next years of FCA, the man who saved Fiat now proposed a new horizon where the brand "generalist" gave way to a conglomerate of luxury brands conformed by Alfa Romeo, Maserati, Jeep and Ram.

The man who, during the recovery of the company dragged losses of 1500 million euros and leaves with a net profit in 2017 of 3510 million euros, says goodbye with an anecdote that shows that it leaves no room for speculation

The arrival of Donald Trump at the White House coincided with a spending of 1 billion US dollars in FCA to the States United States, which has generated 2,000 new jobs. Trump wanted to show it as a victory of his threat policy for those who manufacture in Mexico. Marchionne did not let go and pointed out that the plan had been announced a year earlier.

Due to surgical complications last Saturday, Mike Manley replaced him as CEO of FCA because he would not return to work. Yesterday, his death was reported

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