So you can buy cheaper when you go to the market

If you are one of those who will market and will not know if what you are buying is actually a promotion or if the price is cheaper than similar products, this information will interest you.

The Superintendency of Industry and the Department of Commerce (SIC) required establishments that they publish on the label the unit price of the commodity (PUM), that is, ie their obligation to show the division of the total price into net quantity, length or corresponding area, a measure in effect since June 7th.

It aims to provide consumers with "clear and precise" information to "facilitate the comparison of prices of the same product within the same establishment", he badured. the Superintendent Pablo Felipe Robledo .

As clarified the official, the measure aims to let the consumer know what is the cheapest product ", which is not the best quality In the case of promotions, you will not find that the price of "what in the consumer relationship you buy" and not what you receive as a gift from the product, explains the official, especially with the "additional content" "

If the offer is Framed in a special price, you will find the same PUM operation on the promotional value. And if there are multiple units in a single package, what will be on the label is the value per unit.

Exempt of this measure, there are products like mixtures to be prepared, which come in a single package; as well as combos, anchetas or packets consisting of five or more products; goods badembled or incorporated in others (for example: hinges); and the preparations offered in the restaurants or cafeterias of the stores.

Although it is a mandatory instrument for self-service, methods of distance selling (catalogs, brochures), from June 7; for online purchases, the decision will come into effect at the end of the year, starting December 7, 2018, as employers must make adjustments to their website, as announced by the Superintendent.

companies do not apply this measure, users may require it and even, report the fault to the superintendency for it to act.