The future of Facebook in its business model – News Technology – Technology

This Thursday, Mark Zuckerberg woke up with a new bitter: Facebook shares had a 24% market crash in two hours. Although he recovered during the morning, losses until 11:00 am reached more than 150,000 dollars

The company had to derive its reputation from Cambridge Analytical scandals, with that the data of about 87 million users were accessed inappropriately, the constant presence of false news and the decrease of users and their permanence time which in 2017 fell by 5 to hundred.

Facebook is going through a crucial moment in the market because its funding model is starting to weaken. In recent years, its funding is at the expense of shareholders and the guidelines of companies that have their pages in the social network.

However, with the most recent modifications of his algorithm, the fan pages were the most affected because, under the heading of making the publications more visible. friends and family, the scope of publications of the pages has noticeably decreased, which could discourage its advertisers.

These tensions between advertisers and users put Facebook at a crossroads. The decision of the social network to prioritize user content, announced several months ago by the company's CEO, Mark Zuckerbeg, responded to many comments about a "saturation of reviews" and opportunities for users to finish to leave the network

However, the business of Mark Zuckerberg needs its guidelines to be maintained. With the collapse of this Wednesday in the stock market, which fell to 24 percent, and then recovered and reached 14 percent and 12 days stood at 18.6 percent, its future funding is between the sword and the wall

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