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14-14-2018
In May of this year, he opened a shop in Colombia and in October he will arrive in Uruguay. He is also present in Mexico, Peru and Puerto Rico
H & M, an international distribution chain, the world's main competitor, behind Inditex (owner of Zara) is seeking to expand its expansion in Latin America .
It already has stores in Mexico, Peru and Puerto Rico, Colombia (inaugurated in May) and in October will arrive in Uruguay.
The store, which will be in Montevideo Shopping, will have 3,000 square meters spread over two floors, which will cover the areas where Ta-Ta and Antel were previously located. 19659003] History
The company, whose name refers to Hennes & Mauritz, was born in 1947 when its founder, Erling Persson ] (deceased in 2002), opened a women's clothing store with accessible prices in the Swedish city of Västeras.
The name was until then Hennes (which means "they" in Swedish)
Its founder eats He started as a co-owner and employee of A stationery store that later became a chain of souvenir shops
When traveled to New York department stores like Barney's and Macy aroused his admiration . That would be the key and the engine of his future business.
Soon, given the instant success of the store, he opened in Stockholm. It was then that acquired the mark of male articles Mauritz Widforss in the late 60's that the company was baptized under the current name (H & M) .
The expansion began shortly after this merger which led the brand to develop into the male audience.
His first local besides Sweden was installed in in Norway . And from there, never ceased to grow .
Trends, mbadive and cheap: it would be the concept, now defined as fast fashion, the "fast fashion" that would drive H & M success and be the forerunner of 39 new commercial strategy in the world of fashion.
According to the data of 2017, H & M has a total of 4700 stores spread over ] 69 countries and employs about 161 thousand people
Between the 1960s, 1970s and 1980, the first H & M stores were opened in Denmark, Germany and the United Kingdom, in addition to Norway. In the 90s, he began a period of strong expansion and opened his first stores in France. In 2000, he joined the Spanish market and the United States
Six years later, he opened shops at Dubai and Kuwait and, in 2007, company entered the Asian market establishing outlets in Shanghai and Hong Kong followed by Tokyo in 2008.
first store in the Russian market opened in 2009, exactly, in Moscow. In 2010, he opened his first stores in South Korea, Israel and Turkey .
The store is currently presided over by the son of the founder, Stefan Persson while the role of CEO is played by his grandson, Karl-Johan Persson.
Based on trends, mbadive and cheap. This would be the concept, today defined as fast fashion 'fast fashion', which would drive H & M to success and would be the forerunner of a new commercial strategy in the world of mode
. The strength of your business is collaboration. The mark collaborated with creators like Karl Lagerfeld Stella McCartney Vikor and Rolf, Jimmy Choo and Alexander Wang ; collaborations that take about 9 months from creation to launch.
H & M currently collaborates with approximately 800 suppliers since has no own factory . [19659003] Most of these suppliers are located in Asia and Europe, and are supported by [20] production offices which, among other duties, control compliance with the Code of Conduct
Although it is growing in stores and revenues, H & M l cam stagnant time in profits. Its earnings per share in 2017 was lower than in 2009, Morgan Stanley badysts told the Financial Times.
In addition, the company announced a 4% decline in sales in December in the last quarter of this year. According to the Financial Times, its growth rate was 4% in 2017.
This was the first time in more than two decades that the company was ending a year with a net debit balance, rather than a negative one. 39, a cash flow. favorable box
H & M entered the year 2018 with the left foot. During the first week of January, the company had to apologize for a published image on its website, in which appeared a black child wearing a kangaroo wearing "The coolest" inscription. Monkey in the Jungle "(" The Coolest Monkey in the Jungle ").
The ad received strong criticism and attacks on the chain's stores in Johannesburg, South Africa, as well as Protests in Stockholm Even the scandal forced the family of the child to relocate for security reasons .
As a result, the company hired a director of diversity, who occupied the post on a world scale.
in the second month, H & M made public his plans for to close in 2018 about 170 stores around the world the more closures for at least two decades. "We made some mistakes," he told BBC Persson explaining what had happened.
He pointed out that they had Too many of the products and very little of what they should have . H & M's arable crop performed poorly in several mature markets, reflecting the transition from traditional to online consumption.
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