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Luis Felipe Jaramillo, director of the Andean Fair of Business and Franchising (Fanyf), spoke with Pulzo about the issue and mentioned 9 important foreign brands that want to break into the national market.
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Afflelou, from Spain
This optical franchise positioned in Spain and France is also present in 16 other countries through more than a thousand stores .
Electrobike, from Mexico
This is a Mexican company that brings motorized bicycles to contribute to the mobility sector.
Ricolini, native of Uruguay
Leader in the pasta sector in Mexico. the country & # 39; charrúa & # 39;
Infopan, from Argentina
This is a company that offers the opportunity to disseminate information responsibly and in an innovative format: the bread bag .
Kukponga, Mexico [19659002] C is a franchise dedicated to the organization of camps, workshops and conventions for schools, businesses and organizations
Ornare, Brazil
It is a company specializing in totally personalized and sophisticated design of kitchens, bathrooms and offices.
Shifu, Mexico
This is one of the best retail franchises, according to the Mexican Franchise Association. It offers an infinity of products such as toys, stationery, costume jewelery and household items, among others.
Puket, Brazil
A company dedicated to the textile market that sells products to his country
IAP of Argentina
A Dedicated Company to the education of hairdressing and beauty that has existed since 1991 and which has grown significantly
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Although only mentioned these companies, are 101 brands from 21 countries in Asia, Europe and America that want to open the market in Colombia with this model of expansion, according to a statement sent to the media by the promoters of the fair Fanyf, which takes place these days in Bogotá.
Jaramillo also stated that the issue of franchises "has had very positive development and growth results over the last 12 years ranging from 103 marc"
"58% of these brands are SMEs that have realized their expansion through this activity and 42% are foreign, "he added.
national brands that grew up with this strategy:" Toto is the national brand with more stores in the trade sector, Servientrega has more of 5,000 franchises in the country and which grew through this strategy of expansion, Qbano Sandwich and Jeno's Pizza are other companies that have grown.
Finally, the director of Fanyf said that franchise growth has generated more than 50,000 jobs and that "according to the International Franchise Association, the organization of franchises in the United States, after the India and Indonesia, Colombia is the third country with the highest growth potential based on the size of its population which is good because brands are attracting a lot of interest on the # 39, whole continent. to become present on the national market. "
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