[ad_1]
Ignacio Caride who was General Manager of MercadoLibre in Mexico and since July 2 is the new vice president of e-commerce for Walmart of México and Centroamérica, will have as main challenge the implementation of the omnichannel concept , the one that seeks to serve the buyers through the different channels.
Last March, Walmart officially introduced its omnichannel store concept where in addition to having a pickup center to pick up the purchases you make online, you'll have WiFi free in the branches, you will carry out your deli orders in a module to save you time and you will be able to generate the payment ticket thanks to a self-scan.
"It's a big challenge to complete the implementation of the already defined strategy, and add a bit of my knowledge of the industry to do it in the best way possible; the goal is that Walmart customers can buy with the omni-channel concept, "Caride told El Financiero.
The executive was 13 years in MercadoLibre, where he held various positions in Argentina, Uruguay, Peru, Costa Rica, the Dominican Republic, Ecuador, Colombia and Mexico.
Walmart's new vice president of e-commerce is known for being an innovation figure: he placed MercadoLibre as the country's largest e-commerce platform and the first quarter of 2018 announced sales of $ 29.4 million, almost double what he realized in the same period of 2017, when he earned $ 15.5 million.
The seal of Caride in MercadoLibre was the guarantee strategy of free shipping in purchases that are made in the platform.
"I come from an industry that is characterized by breaking down barriers and new things, that is my training, and that's what I like to do, I want achieve the omnichannel experience without any failure, "he said.
An ongoing Walmart program is e-commerce in Central America – which includes Guatemala, El Salvador, Honduras, Costa Rica and Nicaragua – and ensures that everything that is done in Mexico is time and money. investments to the rest of the countries. the countries.
"My biggest challenge remains Mexico, but it is clear that there is a very great opportunity to bring to Central America all the experiences we generate here in Mexico, opportunely based on the capabilities and the priorities that are maintained. " 19659010]
[ad_2]
Source link
