Tostao and its new store format – Business – Economy



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Tostao's Coffee & Pan launched on Wednesday its new concept: Tostao & # 39; Station, which offers the consumer a new offer of hot dishes and a different experience for customers.

This new format begins to work with two points in Bogota. One, where the act of launching was done, on 82nd Street with the 10th Quarry, while the other is on 19th Avenue with 150th Street.

For the chain, Tostao & # 39; Station & # 39; offers an ideal space to change pace "

Similarly, it ensures, it maintains the principle that governed the chain, to democratize the consumption of coffee of excellent quality at a fair price. "Also understand that we do not all walk at the same pace, and that every day is not the same".

One of the novelties of the new stores is related to the innovation in the product portfolio and the installation of what he calls "a hot piece of furniture" with options ranging from … chicken fricbadee, chicken curry and stew res, even codito pasta with bolognese or chicken, mushroom and bacon sauce

Similarly, it reinforces its variety of roastbeef salads, turkey, smoked salmon and capresse, designed for vegetarian consumers

It also has blends of fruits and vegetables that are instantly prepared to result in a menu of natural sugar-free juice.

"This new experience takes place in a space designed by the team of architects of BBI Colombia, the company H + H Arquitectos and Mundano, an open agency specializing in the creation of brands in context, such as that Tostao's 'Coffee & Pan, Mercer Justo & Bueno and The Pitadora', says the brand.

Is a Cio espa to change pace and focus on ideas and exchange

The definition of space and architectural interpretation is one of the main attributes from the new concept, where the disruptive characteristics of the brand are evident, reflecting a contrast between the artisbad and the industrial.

A clear example is the use of materials such as bamboo ceiling, brought from Quindío – a complete coffee area – and chairs made by artisans from the Caribbean coast of the country, combined with the steel deck industrial with the characteristic yellow of Tostao & # 39 ;, and soils made in mosaic.

In this way, they consider that & # 39; "a meeting point is created for all types of customers, where everyone can find their own space in the same place according to their rhythm."

Add that Tostao Station allows you to adapt to preferences and at the time of day finding bars or round tables, sofas and armchairs surrounded by vegetation. It is a warm and welcoming place that generates a sensory reminder on every visit.

This furniture wants to offer a comfortable space in which time develops to make an active parenthesis during the day. It's a space to think, organize or meet friends and colleagues.

The format with its first two stores adds to the network of coffee points that has consolidated the brand in two years that already offers its visitors the opportunity to pay with credit and debit cards. Wait, before the end of the year to have this opportunity in all its places in the country.

To date, Tostao's Café & Pan has 293 stores in Bogota and 45 in Medellin, for a total of 338 being the largest in the category in terms of the number of shops in the city. ; institutions.

ECONOMY

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