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The company has begun a formal process of exploring the sale of properties such as Gizmodo, Jezebel, Deadspin and Lifehacker.
Univision Holdings Inc. is considering the sale of Gizmodo Media Group and The Onion, a move that involves a rollback of its English-language websites to Hispanic media.
Explore the sale of properties such as Gizmodo, Jezebel, Deadspin and Lifehacker, according to a statement released Tuesday. The satirical Onion wallet from Univision includes its website of the same name, as well as Clickhole, AV Club and other brands.
Bloomberg and other news outlets reported last week that a possible sale was underway. Univision acquired many sites by buying Gawker Media for US $ 135 million at a bankruptcy auction in 2016. But the company's campaign to overtake content intended for Latinos was difficult.
purchase to Gizmodo Media workers, with the aim of reducing its editorial budget for employees by 15%, said a person familiar with the case at that time.
Univision appointed Morgan Stanley Financial Advisor to evaluate the sale. The move would allow him to focus on "core badets," which would help consolidate the company's position as the leading media provider for Hispanics in the United States, the statement said.
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