Walmart wants to compete with Netflix and Amazon Prime Video in online broadcasting, according to specialized media

The Walmart chain of stores plans to launch an online video subscribing service ( streaming ) to compete with Netflix and Amazon Prime Video, according to the technology website The Information based on informed sources of the project

This step could be enormously costly for the retailer based in Bentonville, Arkansas, but it would demonstrate its determination to compete on several fronts. The idea, transcended, is to offer a digital platform of audiovisual content at a lower price to Netflix and Amazon Prime Video subscriptions.

Walmart thinks of a cheaper service at $ 8 a month according to one of the people who knows the plan. Netflix has steadily increased the price of its service, which now costs between $ 8 and $ 14 per month, while Amazon charges $ 8.99 per month for its Prime Video service.

The company does not exclude the development of a free service. According to sources consulted by The Information, Walmart estimates that, compared to the popularity of Netflix or Amazon on the east and west coasts, in the interior of the country which is generally an area with less economic resources, there would be room for a cheaper "streaming" offer than existing.

Currently, Walmart includes in its catalog VUDU, an online video library service that allows you to rent audiovisual content without paying subscription and paying only for series and movies that the user wants to see .

In addition to Walmart, giants of entertainment and techno Like Disney, Apple or Facebook have recently expressed interest in entering the world of "streaming" or strengthening their current offering in this sector.