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Dark Knight – Viral Marketing Campaign




In May 2007, 42 Entertainment launched a viral marketing campaign using the movie "Why So Serious?" slogan.

A transmedia experience with more than 10 million participants in over 75 countries who have played on hundreds of web pages, interactive games, cell phones, print, emails, real events, videos and unique collectibles.


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22 comments

  1. and then they asked​ why Trump won.

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  3. How do I not remember any of this going on???

  4. I was 19 lol and now I am 22 years old lol thanks guys

  5. HOLY FUCK!!!! @3:30 that's MY Joker trailer!!!

  6. I imagine the people who didnt know what was going on were really confused.

  7. The overwhelming enthusiastic response to this marketing campaign makes me understand why the majority of people believe the official story of the Sandy Hook event.

  8. I've seen a few people trying this!

  9. fucking losers its a movie and yes i no this is old and dont reply me

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  11. Does anyone by any chance know the name of the song in the bakground?

  12. *10 million people participated

  13. This took in 10 million people all around the world. So not only in America

  14. Only in America hahahaha

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  17. God this is insane and really cool!

  18. I CANT BELIEVE I WAS FRIKKIN 8 WHEN THIS HAPPENED!!! IF I WAS OLDER I WOULDVE BEEN APART OF THIS!!!

  19. i mean is that Marketing Cost 100Million Dollars

  20. considering the movie made over 1 billion dollars worldwide I'd say yes it was worth it.