Disney will launch 25 stores in Target nationwide on Oct. 4

NEW YORK (Reuters) – Walt Disney Co (DIS.N) and Target Corp (TGT.N) announced a collaboration on Sunday that will open on October 4 25 Disney stores in some target locations in the country, with plans to create 40 additional sites by October next.

Disney said in a statement that the "shop-in-shop" would present a range of more than 450 items of the company, including more than 100 products that were previously available only on its sites.

Disney stores will open in Target in major cities such as Philadelphia, Denver and Chicago. The company owns stand-alone stores, but has closed its sites in West Virginia and Florida this year.

Target, in a separate announcement Sunday, announced the opening of a store at the Flamingo Crossings Town Center, Florida, at the West Entrance to the Walt Disney World Resort in 2021.

"We believe the combination of Disney's unparalleled entertainment and storytelling with our omni-channel retail platform will create unique and inspiring experiences for our customers," said Brian Cornell, President and CEO of Target. in a statement.

"This collaboration reflects the strength of our platforms and our strengths to create value for customers and growth for both companies beyond the traditional retail model," he added.

You can browse and buy Disney Store specialty products from Disney, Pixar, Marvel, and Star Wars at Target locations, says Target's statement.

The Disney store at Target will be operated by the latter, the "shop-in-shop" arrangement with an average area of ​​750 square feet, located in Target stores adjacent to clothing and toys for children.

The announcement of the target comes after the company exceeded its profit expectations and improved its outlook for the full year, its investments in delivery services and day-to-day collection. even increasing traffic on its website and stores.

Led by retail veteran Cornell since 2014, Target rebounded after a plummet three years ago that saw its margins shrink, prompting a rethink every time that it was necessary to reshape hundreds of stores.

Disney has announced a more pronounced drop in its profits than expected by Wall Street, the company investing money in its ambitious streaming media plunge and starting to consolidate assets purchased from Twenty-First Century Fox.