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Cardi B, Kylie Jenner Silent as COVID ravages Fashion Nova
A California distribution center of Fashion Nova – the Instagram-friendly clothing brand promoted by Kylie Jenner, Khloe Kardashian and Cardi B – has reported at least 203 cases of COVID-19 in recent months, making it the third-largest outbreak ongoing throughout Los The company’s ‘super-fast fashion’ warehouse in Santa Fe Springs, Calif., is located just behind the Palmdale site of defense technology firm Northrop Grumman, which has reported 334 cases, and a site from Smithfield, which reported 569, according to the Los Angeles County Department of Public Health COVID-19 Database.> See this post on Instagram >> A post shared by Kylie 🤍 (@kyliejenner) The Los Angeles County Public Health Department did not immediately return requests for comment on hospitalizations or deaths associated with the outbreak. But the outbreak appears to be getting worse: As of January 7, the company had reported 166 cases, meaning the number increased by 37 positive tests over the weekend. Fashion Nova did not respond to requests for comment.> See this post on Instagram>> A post shared by Cardi B (@iamcardib) The 15-year-old company, founded in Los Angeles in 2006, has made a name for itself in low-cost clubwear. The brand has found its niche on the internet in recent years, mainly on Instagram where it has more than 10 million subscribers. In 2017, Women’s Wear Daily reported that the company was ranked alongside Gucci and Louis Vuitton among the most sought-after fashion companies of the year. CEO Richard Saghian told the outlet that the company grew 600% that year. Inside Hollywood, the overlooked scourge of the COVID epidemic An important part of the company’s marketing strategy is its “Ambassador” program, or partnerships with highly-followed influencers who mark the company in online publications. Kylie Jenner, Khloe Kardashian, Cardi B, Saweetie, Megan Thee Stallion, and Amber Rose regularly post photos in the company’s iconic skin-tight clothing. On their website, Fashion Nova lists 75 ambassadors, including Cassie, Young Miami of City Girls, and Teyana Taylor. Of the 30 biggest ambassadors contacted by The Daily Beast, none responded to comment on the outbreak.> See this post on Instagram >> A post shared by Kylie 🤍 (@kyliejenner) Cardi B, who has a personalized line with the company called Party with Cardi, has helped solidify Fashion Nova’s popularity. The rapper mentioned the company in the lyrics and mixed the brand’s dresses into her wardrobe, alongside Balenciaga shoes and other expensive pieces. In December, Cardi B – who has otherwise been an advocate for universal health care – apologized for hosting a large Thanksgiving rally without a mask. She later picked up the heat after sharing photos from an equally large and not socially distant birthday party for her husband, Offset. (Kylie and the Kardashians also took a lot of liberties, including a party for Kim Kardashian’s 40th birthday.) In May, a user of the recruitment site Indeed.com wrote a one-star review on the warehouse of Santa Fe Springs. “During this covid-19 period” the user, who claimed to be an “inventory associate” and current employee, wrote: “They put us to work knowing that 10 people have tested positive for covid -19 and continue to be more and more weeks. In 2019, a Federal Department of Labor investigation found that the brand’s clothing was sewn by workers with illegally low wages. The investigation, which began in 2016, found that Fashion Nova-affiliated factories owed hundreds of workers a total of $ 3.8 million in back wages, according to the New York Times. Times that the seamstresses at some of these Los Angeles-based stores, which often operate undocumented labor, were only paid $ 2.77 an hour. Fashion Nova’s general counsel denied the allegations. Learn more about The Daily Beast. Send it to The Daily Beast here Get our best stories delivered to your inbox every day. Register now! Daily Beast Membership: Beast Inside delves deeper into the stories that matter to you. Learn more.
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