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Donald Tober, including Sugar Foods Corp. marketed Sweet’N Low sugar substitute and other restaurant supplies, died Friday in what New York City police called suicide. He was 89 years old.
Mr Tober, who had Parkinson’s disease, was married to Barbara Tober, a former editor-in-chief of Bride magazine. They lived on Park Avenue in Manhattan and owned a horse farm in Dutchess County, New York. Mr. Tober also owned a thoroughbred named Sweet’N Low which competed in horse jumping events.
Mr. Tober and Stephen Odell owned Sugar Foods, founded in 1948 by Mr. Tober’s father, Harry Tober. The company originally sold sugar in 100-pound bags, but later found it much more profitable to sell it in small packages designed for restaurants and cafes. Sugar Foods didn’t make Sweet’N Low but made the brand’s pink pouches a staple in restaurants. In recent years, Sugar Foods has sold the N’Joy brand of sweetener instead of Sweet’N Low.
Sweet’N Low, based on saccharin, was introduced in 1957 by Cumberland Packing Corp. of Brooklyn, founded by Ben Eisenstadt. The name Sweet’N Low comes from a poem by Alfred, Lord Tennyson.
Donald Gibbs Tober was born in 1931 and raised in New York City. As a child, he sometimes helped his father deliver sugar. He received an undergraduate degree from the University of Pennsylvania and a law degree from Harvard University. After practicing as a lawyer, he joined his father’s company in 1958.
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