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DraftKings announced the “DraftKings Marketplace,” a new company initiative to enable consumers to “buy, sell and trade digital collectibles in sports, entertainment and culture”. Users already integrated with DraftKings accounts should be able to use their already established login credentials to access the new market when it becomes available.
“Sign me up
The DraftKings Marketplace will be created as part of a newly formed partnership with the NFT Autograph platform. Autograph has a list of founding partners stacked in the sport, including Tom Brady, Tiger Woods, Naomi Osaka, Tony Hawk, and more. The partnership will engage DraftKings as the “exclusive distributor of NFT content” for Autograph, enabling DraftKings Marketplace to host the first sports-related NFTs published by Autograph.
This first sports release will be titled “Pre-Season Access Collection” and feature NFTs from legendary athletes on Autograph’s roster, and potentially allow fans to gain early access to future releases. The schedule for this series has yet to be disclosed, but general entertainment NFTs released through Autograph and major studio partner Lionsgate are slated for release this fall. The market is expected to debut “later this summer”. The market should also support secondary transactions.
With the next NFL season kicking off in less than 60 days, if this collection’s “preseason” refers to American football, speculation suggests that we could see DraftKings unveiling sports NFTs from here. one to two months.
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Sports betting meets NFTs?
It remains to be seen how DraftKings could possibly integrate NFTs into their traditional business model, but this week’s announcement certainly suggests we could see that in the future. DraftKings also recently partnered with VaynerMedia as an internal agency; VaynerMedia recently created VaynerNFT as a new division of the company and founder Gary Vaynerchuk has been a strong advocate for NFT.
“NFTs are the perfect way to connect users to both the things they love and those who share those interests, and we want to leverage today’s incredible partnerships to deliver continued value to our community.” , said Autograph CEO and Founder Dillon Rosenblatt.
DraftKings has continued to be a hot topic lately. Cathie Wood’s ARK Invest bought shares in the company left and right, including a stock purchase last week of nearly $ 7 million of DKNG shares. The investment firm also recently released a bullish report on the market as a whole, titled “The Online Sports Betting Opportunity.” Wood is a guest speaker at this week’s “The B Word”, a Bitcoin-focused discussion that includes figures like Jack Dorsey and Elon Musk.
DraftKings has been a hot topic amidst continued market growth in the sports betting scene. | Source: NASDAQ: DKNG on TradingView.com
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Featured image from Pixabay, Charts from TradingView.com
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