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Soda Mobile launched a new retail platform for retailers in Egypt, where Soda Egypt's sales sector relies on direct sales to the consumer without relying on distributors or intermediate sales channels, relying directly on B2R Business To Retailer. The new marketing policy is based on the idea of canceling the authorized agent to reduce the cost of the product and reduce the price and work directly from the factory in China to the merchant hand in Egypt, which means that the company is looking to change the sales model. Business Request The merchant's phone, allowing him to communicate and make orders from the parent company, and should reach a wide spread of the brand. The company has already begun to realize the success of this strategy by the number of stores and existing outlets, which has reached more than 500 points of sale and aims to reach 1000 points of sale in Cairo and Giza before the end of the year. High quality devices at low prices as well as benefit from a 15 month warranty with a banner company unlike other companies that only grant 12 months warranty. The company aims to achieve a 5% market share in the first half of 2019.
The investment incentives received by the Ministry of Investment were the largest, a said Mohamed Murad, director of business development and operations of China Technology. To start our business in the Egyptian market, pointing out that the procedures for creating the company did not exceed 10 days while it was previously a few months.
Murad pointed out that the company is preparing to expand its business in Egypt. Months, pointing out that the Egyptian market receives about 9 The company's strategy is based on the coverage of customer needs in Greater Cairo and will be extended to Delta, Upper Egypt and other provinces.
Murad pointed out that the company has launched smartphones with high-quality specifications targeting less than 3,000 pounds, studies published by GFK International revealing that 75% of sales volume in the Egyptian market comes from those of the slide. The variety includes phones and accessories Products and products based on artificial intelligence technology, all with a general warranty with the exception of Soda phones S1 and Soda E1. The study of Soda Mobile revealed that the user has become smarter in the processing of communication products in a way that prevents the introduction of overvalued products.He pointed out that many users have the opportunity to compare products of different brands and choose
Soda Mobile has recently launched the phone Soda S1, which is specially designed to match the tastes of young users, comes to 2799 pounds and is equipped with the same features. an 8-megapixel front camera, rear camera A 13-megapixel screen, a 5.5-inch screen and HD + IPS resolution, as well as FullView, providing the user with the best viewing experience. 9 increases the range of vision. It also comes with Android v8.0 (Oryo) operating system, and a quad-core processor, with 3GB of RAM and 32GB of internal storage (ROM), and a battery capacity of 3000 mA / hour, and supports fast charging, providing a high-speed performance experience for users for a long period of time. The phone is supported by the fingerprint sensor, which allows the user to unlock and lock the device in 3 seconds, and the 4G supports black and gold function
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