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Published on:
Sunday, July 15th, 2018 – 8:22 pm
| Last update:
Sunday, July 15th, 2018 – 8:22 pm
Titan hopes to sell an hour every second instead of 3 seconds after entering Egypt
Mohamed Farid, director of sales and marketing at Cairo Trading Company, said: "The watch market in Egypt is big but threatened by counterfeit watches, The size of the market, noting that the sale of counterfeit watches poses many problems for consumers and businesses, only resolves the issue of consumer protection.
Farid announced early this week the establishment of a partnership with the Indian company Titan.Watches for the first time in Egypt, that many replicas enter the market
Titan follows the Tata giant of 130 billion dollars, operating in many areas such as iron, steel and automobile.
Yogesh Goh, sales manager in the Middle East for Titan, "Egypt will increase sales of our products at one hour every second instead of one hour every 3 seconds, "he told Al-Shorouq on the sidelines of the ceremony. The company was offering a documentary about its sales around the world and its main slogan was "every 3 seconds", indicating that Company sells one hour every 3 seconds, Egypt is the number 32 country you enter Titan hours, which is the number of consumers has reached 200 million people. Goh believes that it is time to enter the Egyptian market, where economic changes and great stability are perceived from his point of view, creating promising opportunities.
Goh can not determine an expected share of the Egyptian watch market. For example, Titan watches accounted for 5% of the Saudi market.
Despite the positive view of the company in the Egyptian market, it does not plan to build factories for its business in Egypt. The Indian market is huge. "Goh commented on the lack of plans to establish factories outside of India in Egypt or elsewhere.
Goh states that his company understands the importance of modern technology and its impact on the watch market, so smart watches are now manufactured by SmartWatch.
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