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It’ll be a challenge, some experts say, but it’s not really as difficult as it sounds. Sales of battery-powered vehicles, including all-electric and plug-in hybrids, are expected to account for just 4.3% of all vehicles sold in the United States this year, according to IHS Markit.
“No one really wants to be seen as the dodger or the dinosaur, the one fighting this progress,” she said.
As it stands, 32% of all American cars sold in 2030 are expected to be fully electric, according to a June 2021 forecast from IHS Markit. Another 4.2% are expected to be plug-in hybrids.
“So there is work to be done,” said Lea Malloy, mobility analyst at Cox Automotive. She noted that a number of areas, such as electric car charging infrastructure and greater public education on electric vehicles, may need help.
The government has already done a lot to boost sales of electric vehicles, said Derek Jones, director of mobility solutions at consultancy firm Guidehouse.
In addition to increasing spending on electric vehicle charging stations in an infrastructure bill, the Biden administration also announced its commitment to purchase electric vehicles for government fleets. The government maintains large fleets of cars and trucks and that kind of commitment alone can help build confidence in automakers, said Jones, who said he has worked with the government on the plans.
Plug-in hybrids are expected to remain a small portion of overall plug-in vehicle sales, as they are today, Jones said. Yet having them in the mix makes it easier to attract consumers who might be uncomfortable committing to battery-only driving.
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