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Video game giant Electronic Arts has completed the $ 1.4 billion acquisition of UK mobile game studio Playdemic, known for the Golf clash franchise, from Warner Bros. AT&T Games.
This is the latest acquisition that strengthens its sports and mobile activity.
The cash deal “will add to our growing mobile portfolio and expand our leadership in sports,” said Andrew Wilson, CEO of EA. “The addition of the amazing Playdemic team not only adds to the strength of our mobile teams around the world, but also continues our expansion and investment in UK-based talent. With Playdemic now part of Electronic Arts, we are excited to bring even more amazing and innovative mobile games to a diverse audience across the globe.
With over 80 million downloads worldwide to date, Golf clash is one of the leading mobile games in the US and UK, EA said. “With the addition of Playdemic, Electronic Arts’ portfolio now covers more than 18 top live mobile services in fast growing genres, including lifestyle, casual, sports and midsize games,” he said. -he adds.
Said Paul Gouge, studio manager at Playdemic, said his team “will continue to rely on Golf clashthe incredible success of and creating new games, which we believe can be even more effective in entertaining and engaging audiences on a global scale.
EA has used acquisitions to strengthen its presence in growth areas. “As mobile continues to be the world’s largest and fastest growing gaming platform, this acquisition is another step in Electronic Arts’ strategy to continue to lead,” said the company. “With the additions of Codemasters, Glu Mobile, Metalhead Software and now Playdemic over the past year, EA continues to bring together talented teams, industry-leading franchises and IPs, along with innovative technology to deliver incredible experiences that connect hundreds of millions of players together. stake.”
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