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On Wednesday, Elon Musk sent an e-mail to all Tesla employees to clarify the details of the company's plans to close many of its stores.
Tesla's announcement in February to close stores and move sales online – the company's plans fell slightly in March – took many employees by surprise and had a considerable effect on morale, said workers at Business Insider at the time.
In his e-mail, a copy of which was seen by Business Insider, Musk said that busy stores "would not be closed at all", but stores with lower sales would be "progressively closed".
"This is analogous to seeds on bare soil," Musk said in his email. "There is no reasonable way to justify the maintenance of such stores."
Tesla did not immediately respond to a Business Insider comment request.
Last week, Musk said in another email from the company that the "priority" of everyone should be to have the cars delivered by the end of the first quarter this Sunday.
Musk said in Wednesday's e-mail that while all sales are still online, it's not the only part of the deal.
"Unlike the purchase of other automakers, ordering a Tesla does not require * physical paperwork," said Musk, adding that "many potential Tesla owners will still want to speak to a Tesla representative in person or want a test drive from a Tesla. " representative."
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Here is the full email:
Of: Elon Musk AT: Everybody Subject: Tesla Stores & Sales
There is still uncertainty around Tesla stores and the sales team. Hope this note clarifies things. Please let me know if there is anything I have forgotten to address.
- Stores with a high attendance rate and generating significant sales will not be closed at all. It would make no sense to do so, except in rare cases where rent is ridiculously high. In addition, Tesla will continue to open stores around the world that meet the above criteria.
- Stores located in a low-traffic location (ie, empty most of their opening hours) and low turnover will be phased out. This is analogous to seeds on sterile soil. There is no reasonable way to justify the maintenance of such stores.
- Stores located somewhere in the middle will be evaluated over time to determine if there is a way to allow them to cover their costs. If there are any, they will stay open, if not. However, these stores will have the opportunity to prove their cause.
The above principles also apply to the sales team. No major contributor to demand generation will be let go. It would make no sense. However, sometimes in a business of 45,000 people, insane events occur. I will do my best to remedy the problems if they are brought to my attention directly or through [redacted email address].
What we mean by "all sales will be online" is simply that the act of buying a Tesla will always be via the phone or the phone. 39, computer of the new potential owner. This is true that they are at home or in a store. Unlike purchases from other automakers, ordering a Tesla does not require * physical documents *.
This is very different from other buyers' usual expectations for purchase and is simply to emphasize that ordering a Tesla is very easy and can be done in 2 minutes from your phone or laptop on Tesla.com. Ordering a Tesla is not much more difficult than ordering an Uber, but nobody knows it!
However, many potential Tesla owners will still want to talk to a Tesla representative in person or request a test drive from a Tesla representative. The stores also have a small number of Tesla vehicles available to drive immediately for customers who want a car on the spot.
That's why stores, Tesla product specialists and owner-advisers will always be critical to our long-term success.
Thank you Elon
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