Elsa Peretti, famous designer of Tiffany & Co., has died

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Elsa Peretti, famous jewelry designer for Tiffany & Co., has died, according to a company statement. She was 80 years old.

Peretti died in Spain on Thursday March 18, according to a statement from her foundation.

“Elsa was not just a designer but a way of life,” said the statement from Tiffany & Co., describing her as a “larger than life” person who “touched everyone at Tiffany & Co.”

Elsa Peretti is seen in New York City on December 10, 2009. Credit: Patrick McMullan via Getty Images

“A masterful craftsman, Elsa was responsible for a revolution in the world of jewelry design. Her collections of organic and sensual shapes have inspired generations,” the statement said. “Elsa’s relationship with style and the natural world was deeply personal and reflected strongly in her designs. Over the past 50 years, Elsa has created some of the most innovative jewelry and object designs in the world.”

According to Vogue, Peretti was born in Florence, Italy. In 1964 she started modeling in Spain and then moved to New York and met fashion designer Halston, with whom she collaborated and who introduced her to the leadership of Tiffany & Co. She joined the company in 1974. Vogue reported that Peretti’s designs ultimately accounted for around 10% of Tiffany & Co.’s sales.

Elsa Peretti jewelry circa 1970 in New York.

Elsa Peretti is seen in New York in 1970. Credit: PL Gould / Images Presse / Getty Images

Peretti was also president and founder of the Nando and Elsa Peretti Foundation, said the company, which supported projects related to human rights, environmental conservation and the preservation of arts and culture. She believed, said Tiffany & Co., that protecting the planet was “a duty of all mankind”.

“We could do so much better,” she said. “I’m trying to do something right.”

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