ESPN launches flag on 'Monday night football', warns DirecTV viewers against the carriage – Deadline

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ESPN used his classy opener Monday night football warn viewers of DirecTV of the imminence of a distribution deadline with the AT & T owned distributor.

The exact date of the expiry of the contract was not specified, but it appears that it is in September and that it also applies to AT & T's U-verse wired platform and AT & T. T Now delivered on the Internet.

If a power failure hits ESPN, it will also affect ABC, Disney Channel and Freeform networks, as well as local Disney-owned stations, including WABC in New York and KABC in LA. The emerging CAC network of ESPN and the Longhorn network for university sports are also at stake.

Monday's double-header AT & T signals contained not only standard commercial warnings, but also embedded messages in the on-screen symbol at the bottom of the screen.

"Our contract with AT & T for the ABC, ESPN, Disney and Freeform networks will expire soon, so we have a responsibility to inform our viewers of the potential loss of our programming," Disney said in a statement sent to Deadline. . "However, we remain fully committed to reaching an agreement and hope to do so."

An AT & T representative sent Deadline the following statement in response:

"We are disappointed to see The Walt Disney Co. put their viewers at the center of negotiations. We are on the side of consumer choice and value and want to keep Disney channels and local ABC stations owned and operated in eight cities of our customers' host queue. We hope to avoid any interruption of services that interest some of our customers.

Our goal is always to provide the content our customers want at a value that suits them as well. We will continue to fight for this here and appreciate their patience as we deal with this issue. "

AT & T recently experienced dead ends with CBS for its television channels and Nexstar for nearly 120 local stations. Both were solved, but only after the stations were darkened.

Journal of Sports Affairs had the first report of the last dust. Here are some tweets showing how Disney transmitted his messages:

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