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The last time AMEinfo talked about the smart home speakers, we congratulated the Echo Point for being one of the best, and our point of view is still. But, Amazon's smart speakers are competing with a few vendors like Apple, Google, Facebook (finally) and the $ 100 million Sonos company.
A $ 100 million company that only makes loudspeakers? Yes.
Sonos? Why should I invest in this area?
Sonos is a company known for its famous multiroom wireless speakers. He deposited to make public on Friday .
Misos from a first look at the company's finances, Sonos is on track to spend $ 1 billion in revenue for the first time this year.
Sonos 'customers have registered more than 19 million speakers in 6.9 million households worldwide by March 31, 2018, according to Statista, which means that Sonos' customers have registered more than 19 million speakers in the whole world. on average, each user of Sonos has 2.7 speakers in his house.
In fact, the ranking reveals that 61% of Sonos households are equipped with more than one speaker and that 4 out of 10 households have
In addition, customers who purchase a product Sonos buy on average 1.4 additional device in the four years of the original purchase, indicating a considerable degree of
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Losing money in this investment?
Although Sonos seems to hit the right note With his clients, potential investors should carefully consider buying shares at the next IPO.
Despite the loyal customer base of Sonos, the company faces tech giants several times its size.
To make matters worse, The likes of Apple, Amazon and Google are not just the main competitors of Sonos, but the company also depends on it.
One of the significant advantages of the Sonos system lies in the fact that users can listen to music
These sources include the streaming services of Apple, Amazon and Google who, if they decide to withdraw their services from the platform of Sonos, could bring a big blow to their competitor.
[19659002] Specific Sonos operates the Alexa of Amazon in a variety of speakers, with the goal of conquering market share in the emerging space.
Sonos' success in the smart speaker market could be instrumental in determining Amazon's strategy with its Echo speakers. companies plan to work with the titan of e-commerce as hardware or platform partners.
Last year, Sonos released its first two voice-badisted speakers: Sonos One and Sonos Beam; both with the support of Alexa from Amazon.
Sonos risks relying on Amazon's strategic decisions to continue its current course, which it recognizes as a liability in its IPO.
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A Healthy Relationship
But, while Sonos must take into account the risks badociated with the # 39, using a platform developed and maintained by a competitor, the success of his vocal efforts could be crucial for Amazon, according to BI intelligence.
The e-commerce leader has taken many steps to cultivate hardware partners in order to extend its voice badistant footprint.
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Amazon has worked with manufacturers and electronics manufacturers, allowing them to integrate Alexa into devices ranging from lamps to thermostats to TVs, to other smart speakers like His bone.
can use to design devices that will include Alexa. Meanwhile, the recent moves of Amazon in the smart speakers hardware space have been to expand the scope of intelligent speaker form factors.
The company has started a wide variety of devices, with and without screens, in what appears to be an attempt to find what types of devices will resonate with consumers, while promoting online shopping.
The best-selling Echo Dot has not been updated since October 2016. All of this suggests that Amazon wants companies like Sonos to succeed, even if it continues to expand its business. ecosystem.
Amazon's approach to smart speaker hardware seems to be similar to Google's initial plan to hardware smartphone with its Nexus line. The Nexus phones were meant to showcase the potential of Android-based Smartphone hardware and to be a model for phone makers to aim and improve.
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Money to be won
Since the end of the year 2016 , Amazon offers Alexa as a platform for the use of its partners in its hardware, while developing flagship devices that show what the voice badistant is capable of. is one of the companies that continues to leverage this platform in a high-end polished device and could serve to increase the spectrum of Alexa-enabled devices, providing the high-quality audio option that is lacking At Amazon's Echo range
a mutually beneficial arrangement could also show other companies how to create an Alexa-based smart speaker and expand the overall range of voice-activated devices available to customers. consumers.
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