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Microsoft has not really won consumers lately, leaving many viewers wondering if the company is spending all its efforts on businesses and turning into another IBM. In the past two years, Microsoft has killed its Groove Music service, officially dropped Kinect, abandoned its Microsoft Band fitness device, and finally admitted Windows Phone is dead. Other consumer efforts like Cortana have been left behind rivals by suing professional users, and even the impressive HoloLens hardware has pivoted heavily towards commercial users. Microsoft has a new plan to win back consumers that it has dropped.
Although Microsoft has had a difficult time with consumers going back well into recent years, society seems to be learning from its mistakes. ZDNet reports that Microsoft executives are now communicating their new plan during the company's Inspire Partner broadcast this week. Microsoft leader Yusuf Mehdi reportedly opened a presentation on the company's new "Modern Life" initiative, admitting Microsoft's consumer problems. "In recent years, we have lost some of this magic with consumers," said Mehdi. During the Mehdi session also revealed that this "year we begin the journey to win back consumers with our vision."
ZDNet reports that the vision outlined by Mehdi focuses on productivity. Microsoft will now target "professional consumers" or what is commonly called prosumers. These are customers who typically buy high-end devices typically used for work and home. Microsoft is committed to market more surface to these types of consumers, next to a new campaign to push Cortana over. While Alexia and Google Home appear on more and more devices, Cortana will debut on a new smart thermostat next month.
Microsoft will also use applications and services for its new consumer, and it is clear that the application for Windows 10 will play a key role in this area. Microsoft is committed to creating cross-device features that bridge the gap between the phone and the computer and the company continues to invest in dedicated applications for Android and iOS
Xbox remains the Microsoft's strongest brand despite the presence of the Xbox. A Microsoft strategy announced a big multi-player push on E3 to create more exclusive Xbox games by acquiring four game studios and forming a fifth. Microsoft is currently working on cloud streaming for its Xbox games, and the company is expected to unveil a next-generation Xbox console in 2020.
The success of this new plan will be largely based on Microsoft's focus on people. who heal and use Windows in this space "prosumer". While Microsoft might be looking at a world beyond Windows, the software giant has shown that it is ready to listen to comments. Windows 10 has been constantly tweaked with new features and improvements over the past three years, and Microsoft is bringing some of the productivity-focused features that Windows users expect to see in future updates. If Microsoft can continue to tweak Windows and its cross-platform applications for those who use it intensively every day, instead of general consumers who do not even necessarily need Windows, this alone could help them. company to gain productivity. [19659008]
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