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10 years ago, the Apple App Store arrived in time for the release of the iPhone 3GS, and it dramatically changed the way apps and games were sold on mobile devices. In fact, we would argue that the App Store is the key element that really paved the way for the success of the iPhone and therefore guided in the era of smartphones that we currently enjoy .
Before the App Store, buying software online was a bit of a Wild West environment – and in particular, discovering new apps and games for mobile devices like PDAs or prototypes. smartphones was a tedious exercise.
And when you found something that interested you, you had to hope that the maker of the app has a secure showcase – and then jump through even more hoops to install it on your device.
Revolutionary because it has simplified the whole process, from the discovery of the application to the purchase and installation, with Apple's iTunes Store providing a template ready to use for digital purchases that the Cupertino company has intelligently put to use.
10 years later, it is difficult to imagine a world before the App Store. In addition to simplifying daily tasks and providing iPhone and iPad owners with interactive games and other forms of entertainment, it has also created new business models without Uber and multimedia streaming services like Netflix. to fuel their rapid growth and expulsion into new markets.
To celebrate the 10th anniversary of the Apple App Store, we have drawn up a quick list of what we consider to be the five most significant stages of the platform.
The App Store is open
July 10, 2008 – In anticipation of the launch of the iPhone 3G the next day, Apple officially opens the iOS App Store, which offers 500 apps available for download . Three days later, the number of applications proposed has increased to 800, and the total number of applications downloaded has already reached 10 million.
2. The purchases via the app are born
June 17, 2009 – Apple launches the iPhone OS 3.0 and with it, the App Store has a new feature: in-app purchases (IAP), offering creators a new way to monetize their creations. Initially, however, Apple's policy limited in-app purchases and paid games – the late Steve Jobs apparently thought that customers should not be fooled into downloading something that seems free, but requires payment. Four months later, however, Apple changed its policy to allow IAPs in free games and applications, triggering the "freemium" revolution.
3. The era of the tablet has arrived
April 3, 2010 – The iPad arrives, and with it, Apple expands the directory of the App Store to include tablet-specific applications in addition to what it calls "universal" applications, designed to work both iPhone and iPad. The owners of the new tablet can initially choose from a range of 3000 apps that are optimized for the larger 9.7-inch device. The number of available iPad apps will triple in the space of three months.
4. The App Store lands on watches and televisions
October 2015 – Having successfully developed its showcase of apps on smartphones, tablets and Mac computers, the Apple Watch launches and the new Apple TV bring the App Store to wrists and living rooms around the world.
5. A decade later
July 10, 2018 – On the occasion of the 10th anniversary of the App Store, the number of applications proposed has climbed to more than 2.2 million. users, which have been downloaded more than 130 billion times. For their coding efforts, iOS app developers have made more than $ 100 billion in revenue by selling their products on the App Store.
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