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The development of the destination region is decisive for increasing the influx of tourists
Ethiopia is a country endowed with huge untapped tourist attractions. The country has been dedicated to taking advantage of the tourism sector through the development of tourist destination areas. Of course, the destination areas alone have made the country the most popular tourist attraction in the world by 2015. And if the country invested more capital to develop infrastructure in these areas?
Due to its importance, the incumbent has paid attention to the development of the sector in general and the areas of destination in particular
The creation of the Tourism Council, inventing the new tourist brand "Land of Origins", the infrastructural developments in the areas of destination and various promotional work are among the other efforts of the Government for
But experts believe that the task of protecting and developing the areas of destination should not be left to the government alone. Shareholders should instead invest in the region to take advantage of the sector.
Ayalew Sisay tourism expert said that taking the lead in the registration of Africa's heritage is not a big problem for Ethiopia compared to the US. immense tourist potential that he has. Blessed with mixed cultural attractions and values, many other attractions could be a grace for the prestigious list of UNESCO.
In addition, the inscription of heritages on the UNESCO list would attract many more tourists and would allow the country to attract considerable tourists. He said that it would be easy to solicit funds for the conservation, protection and development of tourist attraction areas.
Indeed, the government has the responsibility to conserve, protect and manage these areas of attraction.
take care of the resource and values with the community so that there is not much more freedom to undertake activities that would endanger the heritage because the international community has its own stake.
The Ethiopian Tourism Organization is mandated to enhance the benefits of tourism in a sustainable and competitive manner by mobilizing and directing the tourism sector and stakeholders towards the development and implementation of tourism. marketing of tourist destinations.
The Agency recently proclaimed that it was striving to develop tourist destinations with the aim of: increasing the influx of tourists. According to Chirenet Tilahun's Director of Tourism Destination Development, providing design development support to investors who tend to engage in the development of destination areas is also an area where he is actively working. He added that the Agency, in collaboration with stakeholders, was building camps, reception centers in Nech Sar National Parks and Semine Mountains.
The agency intervenes in areas where there are gaps developed by private investors. In addition, it promotes the areas of destination that need to develop through investor involvement, although their participation is very minimal.
Foreign investors have now engaged in the development of the destination area. The task in Al-Nejashi Mosque is a good example. Ethiopian diasporas have also engaged in the construction of shelters and tourist camps.
Up to now, the Agency does not identify new destination areas; rather, as they are not well developed, it focuses on existing tourist destinations. As they do not receive special attention, the development of natural heritage of the West and South would be the main area of interest of the Agency
When tourists visit tourist destinations of the regions rural areas of the country, they do not find adequate tourist facilities. The reason is that investors do not want to spend huge capital in these rural areas, rather in big cities. By providing various incentives, the agency has convinced investors to invest in various areas of tourist destination in order to reap benefits.
Nowadays, some investors are showing interest in building institutions providing services in cities like Hawbada, Bahir Dar, etc. The equal distribution of service delivery institutions in tourist destination areas is essential to increase the number of tourist influxes, added the director.
If there are no related services, tourists could not spend a lot of time. As a result, the nation could not get the desired benefit from the sector. Thus, the Agency has developed a strategy to address the above challenges.
Up to now, no problem prohibits investors from investing in the destination areas. Thus, the Agency is dedicated to show the importance and advantage of investing in the destination areas. It must also rise to the challenge by creating a consensus with private investors.
According to him, the incentives granted to investors engaged in the development of tourist destinations are tax holidays and free access to land for those who build hotels. But they are not enough. According to the mandate given to the agency, she is working to complete the incentive package by talking to investors, Chirenet said.
ESSEYE MENGISTE
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