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With its colorful hammocks and ping pong table, a new technology center in the metropolis of Lagos would be out of place among start-ups on the other side of the world in Silicon Valley.
But the NG_Hub office is in the suburbs of Yaba – the heart of Nigeria's burgeoning tech scene that attracts the attention of global giants eager to tap into an emerging market of connected young Africans.
In May, Google and Facebook launched initiatives nearby. [19659002Theseworldleader-presidentofNigeriaYemiOsinbajowasinCaliforniaforfairtheatreinvestingtechnicalamericanproductsquotethatcouldnotannouncea"fourthindustrialevolution"intheircountry
But Nigeria isn't the only one
Last month, Google announced the opening of the first artificial intelligence laboratory in the world. Africa in Accra, the capital of Ghana.
Demography is a key factor: the African population is estimated at 1.2 billion inhabitants, or 60% of the population. In 2050, the UN estimates that the population will double to 2.4 billion.
"There is an opportunity for companies like Facebook and Google to really go ahead and put a foot in the sand," said Daniel Ives. Technology Researcher at GBH Insights in New York.
"If you look at Netflix, Amazon, Facebook, Apple, where does this growth come from?" Facebook is operational since the NG_Hub because it does not have a permanent office in Nigeria.
The boss of public policy in Africa's business, Ebele Okobi, said during the opening of the premises The goal was to cultivate the emerging technology community
The social network is committed to train 50,000 people across the country to "give them the digital skills they need to succeed," she added.
which currently has some 26 million users in Nigeria, gets more Users and access to a mbadive market to test new products and strategies.
"We are invested in the ecosystem. Just the fact that they engage … that in itself is a goal, "she added.
Many African governments have enthusiastically embraced the titans of technology.
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