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The UK market share in Kenya has decreased by 13.2% over the last five years due to increased competition from Rwanda, Ethiopia and Tanzania
says new study
. Kenya's trade and investment relations attributed the erosion of market share to the lack of diversification that has reduced the competitiveness of the country's exports.
"This has given rise to significant competition from other African countries, namely:
Rwanda, Ethiopia, Tanzania and Côte d'Ivoire, which have gradually been eating into market share", he said.
These countries are competing on wages, in the case of Ethiopia and better marketing systems
by Cote d Ivoire. "In some cases, Kenya is unable to comply with the EU's maximum pesticide levels (eg, beans).
According to the report released yesterday, the share of exports to the United Kingdom has decreased by 26.7% in 2001 Increased competition from Rwanda, Ethiopia and Tanzania to the United Kingdom has significantly reduced Kenya's exports to the country by almost half over the past year. the last decade
according to the report.
Kenya exports horticultural produce, black tea and fresh roses, which are the main sources of foreign exchange
Increasing competition means that Kenya needs to improve marketing of its existing products or to diversify.
The report states that high-value horticultural crops such as fresh vegetables, flowers and fruits and other cash crops such as coffee and tea are responsible for 90% of the During the launch, Chris Kiptoo, Senior Secretary of Commerce, said the report
provides specific guidance on what could be done to improve the trade and exports of
all the others country
. "The next Kenya Trade Week and Exhibition will provide a forum to discuss all important trade-related issues such as our national export strategy and other measures to improve market access and market access. competitiveness, "he said. public sector players to attend the event to create a strong focus for trade strengthening and the program of the "Big Four" to achieve prosperity for all Kenyans.
Lead investigator of the report, Dirk Willem te Velde, said that Kenya could develop new products such as leather and textiles to increase high-value exports to the United Kingdom.
"Focus on How to Improve Market Access and Invest in Trade The Director General of the Export Promotion Council, Peter Biwott, said that the study will boost Kenyan exports to Kenya's energy market and the development of economic zones. United Kingdom, which improves the country's foreign exchange earnings.
He urged the private sector to benefit from the study and increase exports to the UK market.
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