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News in brief of 5 October 2021
• Carlton McCoy, Jr. and the Lawrence family officially launched Ink Grade, a new luxury wine brand. The Ink Grade Estate vineyard, with 200 acres of vines, sits in the northeast corner of the Howell Mountain AVA in the Napa Valley, approximately 1,500 feet above sea level. Ink Grade’s initial lineup includes Andosol Zinfandel ($ 95), Howell Mountain Cabernet Sauvignon ($ 225), and Napa Valley Sauvignon Blanc ($ 65) made by winemaker Matt Taylor.
• Chile’s Root: 1, which is part of the Winebow portfolio, is expanding into the 3 liter cans segment with a new label called Gea. Retailing at $ 25 per 3 liters, Gea launches with a medium bodied red that is a Cabernet Sauvignon with a touch of Pais. The name Gea, derived from the Greek word for Earth, underscores Root: 1’s commitment to sustainability, according to the company, which notes that the brand is powered by clean energy sources, including solar panels, monitors water usage and reuses nearly 80% inorganic materials.
• Johnnie Walker is launching a new TV and digital campaign as part of his long-running Keep Walking campaign. Intended to “get people back on their feet and get moving again”, the ad features a “hymn” including sample songs such as Run DMC and “Walk this Way” by Aerosmith, Loretta Lynn’s version of the iconic “These boots are made to walk” and Lou Reed’s 1970s classic “Walk on the Wild Side.” The initiative will also include city skyline advertisements and cultural hotspots around the world, with quotes from Grace Jones, Mark Twain and Ayrton Senna in New York, Mexico City, Cape Town, Tokyo and Bangkok, among others.
• Speyside Benromach single malt Scotch whiskey presented a new look through its 10 Year, 15 Year and 21 Year expressions, with the full range expected to follow next year. The redesigned packaging takes inspiration from the hand-painted sign that adorned the roof of the kiln, as well as distinctive red doors around the distillery and its red brick fireplace, and aims to emphasize the artisanal attributes of malt. In the United States, Benromach is managed by Chopin Imports.
• Southern Glazer’s has appointed Mark Chaplin as Senior Vice President, Sales and Marketing, reporting directly to Gene Sullivan, Director of Sales and Marketing. Chaplin will now assume the leadership role of the Southern Glazer Supplier Management team, which serves as the national brand manager for key strategic suppliers. Additionally, Zachary Poelma has been promoted to Senior Vice President, Supplier Strategy, reporting directly to Sullivan and working with Chaplin on “integrating a supplier centric approach” into supplier strategy, information and marketing. ‘other supplier support functions, depending on the company.
• Independence Wine & Spirits (IWS), the Manhattan-based Taub family wine and spirits distributor, has appointed John Sellar as Executive Vice President. A 25-year industry veteran, Sellar spent decades at Frederick Wildman & Sons, most recently as Executive Vice President and General Manager of the Wholesale Division. He will now seek to continue the strategic development of Independence Wine & Spirits, which is led by Marc Taub as Chairman and CEO.
• Industry veteran Nicole Carter has been named president of Roederer USA’s California Vineyards, spanning 700 acres across the Anderson Valley, Sonoma and Napa Valley. Carter had previously served as president of two such wineries, Merry Edwards (Russian River Valley) and Diamond Creek (Napa Valley). Now she will add responsibility for Roederer Estate, Scharffenberger Cellars and Domaine Anderson, all located in the Anderson Valley. Carter reports to Guillaume Fouilleron, head of Roederer’s US operations.
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Tagged: Benromach, Independence Wines & Spirits, Ink level, Johnnie walker, Roederer United States, Root: 1, Southern Glazer
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