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SAN FRANCISCO: Facebook is suing the South Korean data analysis company Rankwave to make sure it does not violate social network rules, the US company said Friday (May 10th).
A lawsuit was filed against Rankwave in a California state court in Silicon Valley in order to enforce the terms accepted by the company to exploit apps on the social network, according to the platform's director and of the dispute, Jessica Romero.
Facebook was investigating Rankwave's advertising and marketing practices and the South Korean company did not cooperate to confirm that it complied with the policies of all developers synchronized with the platform, said Romero in a statement. online message.
Facebook has suspended applications and accounts associated with Rankwave, and has asked the court to order Rankwave to abide by its rules on apps, according to Romero.
"By filing a lawsuit, we send a message to the developers to tell them that Facebook is serious about enforcing our rules, including requiring that developers cooperate with us during an investigation," he said. said Romero.
In a quarterly report released last month in which shares rose, Facebook said its profits this quarter were affected by the setting aside of billions of dollars for an anticipated fine on the part of US regulators.
Facebook has estimated that the US Federal Trade Commission would fine US $ 3 billion to $ 5 billion for "user data practices" and take this into account in its report on the results.
The FTC announced last year that it was reopening its Facebook investigation for potential violations of a 2011 privacy practices agreement.
Over the past year, the social network has been criticized following revelations of misappropriation of personal data from tens of millions of users by Cambridge Analytica, a consulting firm working for Donald Trump's 2016 presidential campaign.
A series of other revelations have shown that Facebook may also have shared more private data with its commercial partners and advertisers than what was reported, and may have exposed some personal information that should have been protected.
At the same time, Facebook has hired thousands of additional staff to address issues such as hate speech, incitement to violence and voter manipulation.
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