Facebook succeeds in killing cybersecurity as it did for privacy



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Facebook logo. (Jaap Arriens / NurPhoto via Getty Images)

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One of Facebook's most remarkable achievements in the past 15 years is how it completely changed the way we see privacy, teach an entire planet that privacy is an obsolete concept irrelevant to our modern day. Today, a quarter of the world's population entrusts in real time the most intimate details to a private company. More importantly, these two billion users no longer care when this company shares their data with a myriad of companies around the world abusing their use or when it loses their data by violation, violation after violation. Facebook seems to have taught the world, like privacy, to stop worrying about cybersecurity.

Like Facebook recognized Last week's security hole, affecting at least a quarter of its users and dating back half of its existence, the company reminded us that all its promises were better. past violations were just empty words. Despite the use of a literal private army to protect its privacy and security, society seems to care little about the privacy or security of its two billion users.

However, what makes Facebook's story so intriguing is the fact that despite a series of endless violations, violation after violation, we are not leaving.

In fact, not only do users not leave Facebook, but the platform grows and yields record profits after a year of almost weekly stories involving its ability to secure private data from its users.

It's hard to imagine today, in 2019, that once upon a time, users really cared about business security. Surprisingly, there was a time when a company that continued to suffer massive security breaches without end was likely to disappear, users left en masse and flooding the company with lawsuits.

Today, every wave of documentary coverage of Facebook's latest violation has sparked a wave of indignant statements by politicians and the public, but after a few days things are returning to normal without any changes or consequences.

Facebook has learned over the years that it does not need to really invest in cybersecurity, because our company no longer cares about the violation of its personal data, whether by hackers or by Facebook itself. even by building tools to help others exploit and misuse our information.

If society as a whole insists that security is essential, if we continue to use the platforms that are being abused, companies are learning that we are no longer concerned about our security.

More specifically, as a society, we taught Facebook that it no longer needed to invest in cybersecurity because we as an audience simply do not care about our security. After all, if we did, we would stop giving Facebook more and more of our lives.

Despite hundreds of millions of users having their passwords exposed millions of times to Facebook's employees during the last violation of the company, no one will stop using Facebook.

There will be no mass exodus of users.

There will be no new laws or regulations.

There will be no significant penalty or financial penalty.

There will be no consequences of any kind for the company.

In fact, if we look at the global coverage of online news in the 65 languages ​​controlled by the GDELT project& nbsp; (times in UTC), the story only lasted a few hours. The next day everything was over.

Percentage of online news coverage in the world in 65 languages ​​monitored by the GDELT project that mentioned Facebook's violation history (times in UTC)

Kalev Leetaru

It seems that we are so used to Facebook's security breaches that announcements of new violations do not shock us enough to last more than a few hours in the news cycle.

It even seems that our interest in research did not last very long, with Google Trends suggesting that English searches around the world for history quickly faded.

Google search interest in worldwide English for Facebook violation story via Google Trends (times in EST)

Kalev Leetaru

Facebook has formed our company to no longer worry about the security of our data.

This has huge implications for the future of our online security. As the most influential social network in the world, Facebook has a considerable influence on technological standards and the movement of the industry.

As Facebook teaches society worldwide to stop worrying about cybersecurity, global companies will recognize that their expensive investments in securing their user data may no longer be needed.

After all, why spend large sums of money to protect your networks and databases while there is no penalty for stealing user data and users do not care anymore and are happy to continue using your products no matter how many times you expose them to intimate information or even passwords to the world?

Only financial data carries risks. Thus, as long as the credit card information is secure, the rest of the data archive of a company no longer seems to need protection if users do not care about stealing their data.

The alternative is that we still care, but that Facebook has become so powerful and inclusive that we simply have no choice but to continue to use it, regardless of our data.

Whatever the case may be, cybersecurity seems less and less important to the public, as Facebook continues to reprogram the company to accept a future without security.

In a nutshell, perhaps it is time for the company to collapse collectively and wonder why we accepted violation after violation, violation after violation, Facebook violation, without taking any action? If we always care about safety, it's time to act and do something about it. If not, now is the time to publicly acknowledge that cybersecurity is no longer important and to jump blindly into our new digital future without security.

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Facebook logo. (Jaap Arriens / NurPhoto via Getty Images)

Getty

One of Facebook's most remarkable achievements over the last fifteen years is the way it has completely changed our view of privacy, teaching a whole planet that privacy is an outdated concept that has no more relevance for our modern day. Today, a quarter of the world's population entrusts in real time the most intimate details to a private company. More importantly, these two billion users no longer care when this company shares their data with a myriad of companies around the world abusing their use or when it loses their data by violation, violation after violation. Facebook seems to have taught the world, like privacy, to stop worrying about cybersecurity.

While Facebook recognized its latest security hole this week, affecting this time nearly a quarter of its users and half of its existence, the company reminded us that all its promises to do better after the leaks of the past are just words empty. Although it employs a literal private army to protect its privacy and security, society seems to care little about the privacy or security of its two billion users.

However, what makes Facebook's story so intriguing is the fact that despite a series of endless violations, violation after violation, we are not leaving.

In fact, not only do users not leave Facebook, but the platform grows and yields record profits after a year of almost weekly stories involving its ability to secure private data from its users.

It's hard to imagine today, in 2019, that once upon a time, users really cared about business security. Surprisingly, there was a time when a company that continued to suffer massive security breaches without end was likely to disappear, users left en masse and flooding the company with lawsuits.

Today, every wave of coverage in the press documenting Facebook's latest violation sparked a wave of indignant statements by politicians and the public, but after a few days, things returned to normal, with no change or consequence .

Facebook has learned over the years that it does not need to really invest in cybersecurity, because our company no longer cares about the violation of its personal data, whether by hackers or by Facebook itself. even by building tools to help others exploit and misuse our information.

If society as a whole insists that security is essential, if we continue to use the platforms that are being abused, companies are learning that we are no longer concerned about our security.

More specifically, as a society, we taught Facebook that it no longer needed to invest in cybersecurity because we as an audience simply do not care about our security. After all, if we did, we would stop giving Facebook more and more of our lives.

Although hundreds of millions of users see their passwords exposed to Facebook's employees millions of times during the company's latest offense, no one will stop using Facebook.

There will be no mass exodus of users.

There will be no new laws or regulations.

There will be no significant penalty or financial penalty.

There will be no consequences of any kind for the company.

In fact, if we look at the global coverage of online news in the 65 languages ​​monitored by the GDELT project (in UTC), the story only lasted a few hours. The next day everything was over.

Percentage of online news coverage in the world in 65 languages ​​monitored by the GDELT project that mentioned Facebook's violation history (times in UTC)

Kalev Leetaru

It seems that we are so used to Facebook's security breaches that announcements of new violations do not shock us enough to last more than a few hours in the news cycle.

It even seems that our interest in research did not last very long, with Google Trends suggesting that English searches around the world for history quickly faded.

Google search interest in worldwide English for Facebook violation story via Google Trends (times in EST)

Kalev Leetaru

Facebook has formed our company to no longer worry about the security of our data.

This has huge implications for the future of our online security. As the most influential social network in the world, Facebook has a considerable influence on technological standards and the movement of the industry.

As Facebook teaches society worldwide no longer to worry about cybersecurity, companies around the world will recognize that their expensive investments in securing their user data may no longer be needed.

After all, why spend large sums of money to protect your networks and databases while there is no penalty for stealing user data and users do not care anymore and are happy to continue using your products no matter how many times you expose them to intimate information or even passwords to the world?

Only financial data carries risks. Thus, as long as the credit card information is secure, the rest of the data archive of a company no longer seems to need protection if users do not care about stealing their data.

The alternative is that we still care, but that Facebook has become so powerful and inclusive that we simply have no choice but to continue to use it, regardless of our data.

Whatever the case may be, cybersecurity seems less and less important to the public, as Facebook continues to reprogram the company to accept a future without security.

In a nutshell, perhaps it is time for the company to collapse collectively and wonder why we accepted violation after violation, violation after violation, Facebook violation, without taking any action? If we always care about safety, it's time to act and do something about it. If not, now is the time to publicly acknowledge that cybersecurity is no longer important and to jump blindly into our new digital future without security.

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