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For the first time in Overwatch League 
history, a weekend of regular season games was held outside the Blizzard Arena in Burbank, California, as Dallas Fuel organized a shortened action weekend at the Allen Event Center.
As the weekend approaches, the excitement of the first homestand in the league has been made tangible the 4,500 tickets of the event sold every day, and many sponsorship activations have been unveiled.
While only a limited number of fans were able to live the Dallas live action, any experienced OWL viewer could say that this weekend was different.
The show itself was almost identical to every weekend OWL, but in a different place. However, the atmosphere created by Dallas proved how successful the league's geolocation efforts had been.
Although each team has played all of its regular season games in California, Texas fans have been ready to celebrate the fuel, and their national rivals Houston Outlaw received a mix of vigorous boos and cheers from those who made the reader.
The size of the room has added a new layer of depth to the experience of players and fans alike. The 4500 spectators of the event may not be very important for some traditional sports, but for comparison, this is 10 times the capacity of the Blizzard Arena.
Tickets for the event ranged from $ 35 to $ 145 for a single day, and 77% of ticket buyers were purchased in Texas, according to a statement. the history of the league.
Related article: The audience of Twitch Overwatch League exceeds 2018 figures for the first time from stage 2
"The incredible passion of the fans has made this weekend really special," said Mike Rufail, owner and CEO of Envy Gaming. "We have marked history at the Dallas Fuel Homestand Weekend and have shown the world why esports is one of the fastest growing forms of sports competition and consumable entertainment, that fans of all ages and of all ages can appreciate.
Although the environment was all the league could have asked, the weekend was not without problems. In the first match of Saturday weekend, a power failure interrupted the game for more than 40 minutes. However, the technical difficulties arose as a result of a traffic accident that damaged equipment. The problem was not a mistake on the part of the league or the Allen Event Center.
In addition, the shorter format of weekends in two days and eight games made the viewing of Twitch atypical for OWL. This season, weekends generally had four days of matches starting on Thursday nights with 16 games played on weekends.
The more condensed weekend saw fewer teams playing, but the audience did not hurt. While a long pause in action Saturday hurt the audience that pushed its average competitor figure to 107K on Sunday, which was starred by the "Battle for Texas," had a CCV's 120K much more powerful on the OWL Twitch main chain.
As the Overwatch The League is looking to continue to push for geolocation. This first step in home games is a vital proof that the team's location-based branding strategy has, at least to a certain extent, stuck to consumers in a significant way.
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