Fitbit partner of HPB Fitbit to encourage Singaporeans to adopt healthier habits

SINGAPORE: Fitbit, an American apparel technology company, has launched a new initiative to encourage Singaporeans to adopt better habits in physical activity, sleep, nutrition and emotional well-being. announced the company Wednesday, August 21.

Called Live Healthy SG, this initiative will allow Singaporeans to subscribe to a one year subscription to Fitbit Premium at $ 10 S per month, or $ 120 in total. In return, the company offers participants an Inspire HR Health Tracker worth US $ 158.

Fitbit Premium offers users a digital coach that will guide them with video workouts and audio coaching, says the company's website.

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This collaboration is part of a healthy population project that uses technology, behavioral information and analytics to help Singaporeans improve their health through meaningful and lasting behavioral changes, the press release said.

HPB is aligning this initiative with other initiatives, such as the National Steps Challenge and the Healthy 365 application, to increase the participation and engagement of those present.

Users will be able to link their Fitbit activity to health issues on the Healthy 365 app, which will then allow them to win prizes or earn points and redeem rewards, the company said.

HPB CEO Zee Yoong Kang said in a statement that the agency was working with industry players like Fitbit to use the technology to provide Singaporeans with the tools they need to take control of their business. their own health.

For example, those who enroll in the Fitbit service will have the opportunity to share their data with the agency. These data, in turn, will provide information and contribute to more effective and targeted health promotion interventions and programs that will benefit Singaporeans.

"Participants in this program will benefit from Fitbit's projects to integrate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The information collected can also contribute to enriching HPB's health promotion programs, "said Zee.

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Mr. Steve Morley, Vice President of Fitbit Asia-Pacific, told AIIC that data sharing with HPB is strictly voluntary through its application and that all shared data is "aggregated or de-identified". This means that all personal identifiers are removed before sharing, he added.

"Fitbit is always committed to protecting the privacy of consumers, giving users control of their personal data and ensuring data security. We prioritize the transparency and clarity of our privacy policies so that people understand what is happening with the data they share with us, "said Morley.

All Singapore citizens and interested permanent residents will be able to register from mid-September and the program will officially start at the end of October this year, Fitbit said.