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“It might as well happen. “
2020 has been a strange, sad, lonely and heartbreaking year. It was only one giant disappointment after another, with moments of fleeting glee strewn in between. With all of that in mind, Sinclair Broadcasting granting new naming rights for the channel formerly known as Fox Sports Midwest to a gambling company called Bally Corporation could have been bigger news, but now … it could just as well happen.
Bally Corporation would give Sinclair Broadcasting $ 85 million to rename its regional sports networks. What does this mean for the viewer besides a new name on the channel guide? I’m not really sure, to be honest. According to Sinclair President and CEO Chris Ripley, quoted by Dan Caesar in the St. Louis Post Dispatch:
“… Future live sports consumers will expect a more dynamic and engaging sports viewing experience. … This partnership perfectly positions our sports portfolio to fully capitalize on the evolution of audience behavior.
Former VEB site manager Craig Edwards knows a lot more than I do, so I’ll share what he had to say:
Q: How do you market the game to young people and ensure the growth and longevity of baseball?
A. Apparently team up with a network known for transportation disputes and power outages whose biggest growth plan includes integrating the game directly into shows. https://t.co/XzkRbTs7h5– Craig Edwards (@craigjedwards) November 19, 2020
Of course, some people don’t have access to the Cardinals regional sports network at all, but that may change after the network change. Per Caesar again:
But Sinclair President and CEO Chris Ripley said Thursday that what is now known as Fox Sports Midwest, as well as other Sinclair-owned regional sports networks across the country, would be available for customers to buy independently.
“We have a pretty aggressive plan,” he said. “It will happen next year. “
Sinclair apparently wants to offer viewers options now that they want to bring their new gaming platform to them. There is a wrinkle in the case of Missouri, however, as the state has not legalized sports betting.
The bottom line is that there are a lot of unknowns as to how this will play out. What we do know for sure is Fox Sports Midwest as we knew it was going to change. We just don’t know how.
Just add it to the list.
Relief May Be Looming For Fox Sports Midwest Excluded | Sports columns | stltoday.com
Fox Sports Midwest To Be Renowned For Gambling Company, With Plans To Get Fans To Bet On Shows | Cardinals of Saint-Louis | stltoday.com
What’s going on in baseball …
The PED pendant lamp by Canó has a silver lining for the Mets | Baseball FanGraphs
Jeff Mathis can’t catch a break | Baseball FanGraphs
Gary Sanchez No Business Value | Baseball FanGraphs
Kim Ng crossed two ceilings | Baseball FanGraphs
Mets News: Cano tests positive for PED, will be suspended for the season | Amazin Avenue
The 9 best MLB bat flips of all time | SBNation.com
Steve Cohen wants to organize the Bobby Bonilla day | MLB.com
Marcell Ozuna Likely Destinations For Free Agents | MLB.com
Royals have improved, but their 2021 cap is somewhat fixed | Baseball FanGraphs
what the cardinals are to …
Stan Musial The origin of the man’s nickname | Cardinals of Saint-Louis
KNOW YOUR ENEMY …
the central nl
Reflections on Theo Epstein’s Long and Successful Cubs Tenure | Bleed Cubbie Blue
long live the birdos …
FANPOSTS:
Rocky Cardinals Blockbuster | Viva El Birdos
25 For 25: Cardinals of Saint-Louis 1920-1944 | Viva El Birdos
Royals Review Offseason Sim | Long live the birds
other things…
Do whatever you want for Thanksgiving | Banner Society
The Houston Astrodome opened in 1965, and the experience must have been strange | SBNation.com
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