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VIDEO – The "MDR", organized by the brothers Debbouze and broadcast on M6 this Thursday evening, has been affirmed over
years as a rendezvous and a prestigious showcase for French comedians. 19659002] This is one of the entertainment that works best on M6. Stronger than Fire New Star and Incredible Talent the Gala of Marrakech of Laughter is back tonight starting at 9 pm. And as every year, the new and the old generation of comedians succeed each other on stage. Kev Adams, Anne Roumanoff, Elie Semoun, Malik Benthala and even Laurent Delahousse, the time of a short skit, share this time, the poster.
Contrary to appearances, this festival, created by Jamel Debbouze eight years ago, is far from being a chicken with golden eggs. "During the first five years, we lost between 200,000 and 300,000 euros per edition," says Karim Debbouze, brother of Jamel and co-producer of the festival. Each year, it is he who tries to convince the partners to put their hands in the pocket, up to 3 or 4 million euros. "But there are a lot fewer investors in 2018, only a dozen," he admits. This downturn forced him to cut costs. "Charity events were ignored. For example, street shows are over. The partners have no interest in this. "These efforts have been rewarded: this year, and for the first time since the creation of the" MDR ", the accounts are in equilibrium.
» READ ALSO – Jamel Debbouze: "The clown at home is my wife"
This event allows Jamel Debbouze to establish his authority in the world of humor. To compete with international festivals like Just for Laughs in Montreal: this was his ambition at the time of the creation of Marrakesh of Laughter . Successful bid thanks to M6, which broadcasts every year the gala evening of the festival. "It's a huge showcase, confirms Karim Debbouze. Last year, the day after the broadcast of the evening, we received requests for reservations for the 2018 edition when the programming was not known. Never seen before! "
Economic benefits
It must be said that in 2017, M6 broke a record audience with 3.4 million viewers gathered and 19.4% of market share achieved. The six has even outpaced TF1. Not to mention the broadcasting in other countries via TV5 Monde or 2M, the Moroccan channel.
The artists are the first to take advantage of this radiation. "After my first Marrakech of laughter I began to fill the zenith in France, explains the ventriloquist Jeff Panacloc. There was a before and an after. "Thus, the humorist never refuses the invitation of Jamel Debbouze. Especially that the environment is not unpleasant. "Spend the weekend in Marrakech, all expenses included, it's badier than staying in Paris," Karim Debbouze jokes.
Moreover, the host city takes its share of the cake. During the festival, traders realize significant economic spin-offs. "I work a lot more," says a taxi driver who goes back and forth between museums, souks and theaters. Same record on the side of the hotels which display complete during the duration of the festival. What rejoices the Moroccan authorities. "The king of Morocco supports us totally, Jamel often has it on the phone," his brother tells us again. Look no further, the good Samaritan is called Jamel.
