[ad_1]
The audience of the general stations drops compared to the very good end of the previous season.
The general radio stations end the season 2017-2018 in freewheeling. After the euphoria of the previous season carried by the presidential and legislative elections, the return to a more traditional news is delicate. All the general stations show a decline in their audiences between April-June 2018 compared to the same period of 2017, according to figures released this morning by Médiamétrie. The station most directly reactive to news France Info, gives up 0.9 points over one year to finish at 8% of cumulative audience. France Inter also speaks the language with a cumulative audience of 10.7% at the end of June against 11.1% a year earlier. RTL limits the break with a drop of 0.3 point to 11.8% of audience. Only RMC, who has bet on the World Cup, is making progress. His audience gained 0.1 point to 7.8%. And again, Cécilia Ragueneau, the director of the station regrets that the wave April-June 2017 had only 15 days of competition and that the French infatuation with the Blues and the apotheosis of the final will be counted only in July.
Finally, in the middle of a transition period, a change of patron with the arrival of Laurent Guimier and a change of a good part of the animators, Europe 1 still leaves feathers. Its cumulative audience plummets to 6.5% against 7.1% at the end of last season, already catastrophic.
Traditionally, the publication of the last wave of hearing this season is an opportunity to take stock. From September 2017 to June 2018, RTL had its best season in 10 years in terms of audience share (13% against 12.5% a year ago), said Christopher Baldelli, vice president of the M6 group in charge of the radio. If the cumulative audience dropped by 0.2 points, the length of listening increases proof that listeners won during the elections remained. France Inter also had a good season with a cumulative audience of 11.1% over 6 million listeners each day.
Decrease of the radio media
During this transition season, it is necessary to note the continuous decline of the audience for the radio media. At the end of June, 78.9% of French people aged 13 and over listen to radio every day, or about 42.7 million people. A slow decline compared to the same period of 2015 when the radio gathered 43.25 million listeners. Radio, like all other media, suffers from the disaffection of young audiences. But also change of habits. Nowadays, the radio comes in Podcast, app on smartphones, connected speakers and even TV. All stations adapt. The Radio France group has invested heavily in Podcasting when France Info has become a global medium with a site and an information channel. RMC has focused on the declination of its television programs with Jean-Jacques Bourdin and the "Grandes Gueules" on BFM and RMC Découvertes and soon with the "Moscato show" and "Team Dugua" on RMC Sport, explains Cécilia Ragueneau . Finally, Radio RTL's group joined the M6 audiovisual group.
[ad_2]
Source link
