Europe 1 is bogged down, RTL capitalizes …

The audience of Europe 1 continues to collapse: it fell in the spring to a new historic low, putting more pressure on its new boss Laurent Guimier, who has already announced a waltz of animators in the autumn to try to win back the listeners. According to Médiamétrie's figures published on Thursday, the cumulative audience (AC) in Europe 1 fell to 6.5% in the April-June wave, which represents a drop of 0.6 points compared to a year earlier. This is especially a new floor for the Lagardère Active group station, after a previous low of 6.6% recorded in November-December 2017. The bad hearings conducted since the start of the 2017-2018 season have already led to the departure Frédéric Schlesinger, who had been recruited in the spring of 2017 with a mission to raise the bar and was replaced in May by another former senior leader of Radio France, Laurent Guimier. What accentuate the pressure on the shoulders of the latter who will have much to do. The new vice-CEO of Europe 1 has announced a series of upheavals in the grid of Europe 1 (already heavily reworked last year), which will take effect at the start of the new year, with the arrival of Nikos Aliagas to the head of the morning, instead of Patrick Cohen who will now officiate the weekend. RTL closed the 2017-2018 season with a slight drop in its audience to 11.8% (-0.3 points) in April-June, but it still increased its lead ahead of France Inter, itself in decline 0.4 points to 10.7%. RMC pulled out of the game (+0.1 point to 7.8%) while franceinfo fell by 0.9 point, to 8% of AC.

"This is the conclusion of a very good season, since it is the best in terms of audience share for 10 years for RTL, at 13%, and for all the radios of the M6 ​​group (RTL, RTL2 and Fun Radio), at 19.7% % ", told AFP Christopher Baldelli, the boss of the most popular radio in the country. "If RTL is at this high level, it's because we have renewed 90% of our grid over the last ten years and we will continue to improve it", with several notable changes expected in September, including the arrival of Pascal Praud in "The listeners have the floor" from 13 to 14H, Caroline Dublanche (defector of Europe 1) in the evening, and Stéphane Carpentier in the morning of the weekend. For its part, the president of Radio France Sibyle Veil points out that the public group closes "a record season with 14.5 million daily listeners and a cumulative audience of 26.7%" for all of its stations . France Inter is the only radio station (with RTL) to gather more than 6 million listeners each day and its morning hosted by the duo Demorand / Salamé remains the first in France, she notes. And if Franceinfo has suffered from a much less rich news (after the presidential election last year), France Culture and France music see their audiences increase. France Culture, in particular, beats records "on this wave and throughout the season", at 2.4%, underlines its director Sandrine Treiner. Even optimism in Cécilia Ragueneau, the boss of RMC, who notes that his station "ends the season at a historical level and is the only general radio progressing over a year, which is a very good signal." Results that validate according to her model mix information, talk show and sport, which make the Altice group radio less dependent on the news than its rivals. Finally, in terms of music, NRJ gives 0.3 point to 10.2% in April-June, but still ahead clearly Skyrock (6.8%), which however pbades over Europe 1, and Fun Radio ( 5.8%). "NRJ is the first radio in the under 65s, and its morning is experiencing the highest growth in all stations," said Maryam Salehi, number 2 of NRJ Group, which also highlights that Rires and Chanson, another radio group , sign the largest increase in this wave (+0.7 point to 3%)

Audience share: the largest increase for RTL 2

As a share of audience (PDA), the decline in Europe is also very marked (-0.8 point in one year), at 5.3%. RTL retains its first place, at 12.7% (+0.4 points), ahead of France Inter by 0.1 points, to 10.5% of PDA. RTL 2 posting the strongest growth (+0.6 point, 3.1%) ahead of Nostalgie, at 4.4% (+0.4 points), Laugh & Songs (1.3%, +0, 3 points) and France Musique (1.3%, +0.3 points). On the downside, note those of Chérie (-0.5 point, 2.3%) and Franceinfo (-0.5 points, 3.7%).

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