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The pay TV group Cbad + saw its subscriber base crumble in metropolitan France in the first half of the year, in a competitive context. According to the release of results published by its parent company Vivendi Thursday, 4,792 million subscribers had signed a contract directly with Cbad + in France on June 30, against 4.989 million a year earlier.
Pay TV counts 135,000 additional subscribers via telecom operators (3,130 million at June 30, against 2,995 million a year ago). "Metropolitan France continues its recovery" nonetheless ensures Vivendi in its statement, referring to a decrease in terminations of 19% in the first half of 2018 compared to the same period in 2017.
16 million subscribers
In France and abroad, Cbad + now has a total of 16 million subscribers (including via telecom operator contracts or corporate subscriptions), compared to 14.6 million subscribers in at the end of June 2017. Africa has grown from 2.713 million to 3.775 million subscribers in one year
Cbad +'s worldwide revenues increased slightly, from 0.8% in the first half to 2.575 billion euros euros. But it is "still in slight decline" in France, also said Vivendi.
Cbad + did not accept the soaring TV rights prices of Ligue 1 for the period 2020-2024 (They climbed 60% over the previous period to a total of more than one billion euros) and are therefore deprived of a historic badet. "It's important to keep in mind that we still have football for the next two years" nuanced Arnaud de Puyfontaine, CEO of Vivendi, during a conference call with badysts
"Apart from football, we have a very consistent and attractive offer for the public, and when we look at the results of the group in France and abroad, in terms of dynamics, it does not matter. There is no need to change the business model in the next two years. So we are focusing on what we are doing, and we are preparing for a future for Cbad that will be very positive for us. " he added.
To stop the leak of its subscribers, the group has recast late 2016 offers with a range of new modular subscriptions, ending its unique offer at around € 40. It has also signed distribution agreements with operators, hoping to expand its customer base.
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