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PRESTIGE – As LCI announced in September, a new Apple Store is about to open on Avenue des Champs-Elysées. It will be for Sunday, November 18th. It will be the main store of the brand in France since the closure in late October of the Carrousel du Louvre, the first open in the country.
– Melinda DAVAN-SOULAS
The palisades of the works have fallen, the decorated windows finally appeared this Friday morning. Apple has thus formalized the upcoming opening of its new store which will take place at 114 avenue des Champs-Elysees in Paris. As we announced in September, the apple brand chose the end of the year, just before the illumination of the most beautiful avenue in the world on November 22, for its inauguration. It will be Sunday, November 18 at noon.
Like its recent keynote held in New York to present including the iPad Pro and MacBook Air, Apple has chosen again creativity as a message for the Apple Champs-Elysees. "A unique creative space where everyone will be invited to come to life with their wildest ideas," we are then promised that 44 colorful characters in action adorn the windows of the five levels of the building at the corner of Washington Street. Each of them illustrates the choice of photography, music, computer coding, art or even design. As many themes will be proposed in the premises, in addition to the usual long tables on which the flagship products of the brand are spread.
After years of work and a building that is said to be priced at gold prices (rumors speak of 14 million euros per year), the Apple Champs-Elysées, the 505th opened by the Californian firm in the world, should devote several levels to the store, the rest to Apple employees. It will become the flagship store of Apple in France, numerically replacing the Carrousel du Louvre store, the first opened in France nine years ago but closed at the end of October.
The Store, whose design was entrusted to Foster + Partners, should be 100% clean energy like its counterparts around the world, from San Francisco to the very last open in Kyoto or those of London Regent Street, Dubai and the Market. Saint-Germain (see video above), designed according to the latest models.
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