a new course in the footsteps of Beyoncé and Jay-Z

The video of the r'n'b and rap star couple has been seen some 55 million times since mid-June. It was unveiled just after the duo announced the release of a new surprise album ("Everything is Love").

The clip "Apeshit" opens on the Carter couple posing in front of the Mona Lisa and continues with dancers in fleshless leotards waving in front of "The Rite of Napoleon". Other works in the spotlight include Veronese's "Wedding of Cana" and Géricault's "Raft of the Medusa". As many works that propose to discover the Louvre Museum via a journey of one hour and thirty minutes.

Everything begins under the pyramid of the Louvre where, once the controls made, visitors having climbed a few steps can admire "The Victory of Samothrace "before going to the Great Gallery. Very educational, the course offers in total to discover 17 works.

For the museum, a nice shot of communication

If the Louvre refused to communicate on the amount paid by the duo of stars to be able to turn in its rooms , this clip turned out to be a nice communication shot for the museum which wants to widen its public and in particular to touch the young people. Making works "more readable" to an increasingly diverse public is one of the ambitions of his boss, Jean-Luc Martinez.

In 2017, 70% of the 8.1 million visitors to the Louvre were foreigners, two-thirds were coming for the first time and half of them were under 30.

Will. i.am had already had his clip at the Louvre … and his career

The Louvre had already played the youth card when the former singer of the Black Eyed Peas, Will.i.am, had shot a clip (" Monna Lisa Smile ") in the former royal palace in 2010. He did not hesitate to insert himself into a series of masterpieces, from Vermeer to Delacroix, from Vinci to David. .i.am at Lou Vre "is also available online, just like any other around the" Da Vinci Code. "

Will.I.Am shot in the Louvre the clip of" Mona Lisa Smile ", with a quote from Villa-Lobos (Bachianas Brasileiras n ° 5) in the chorus sung by Nicole Scherzinger

The Louvre offers a total of 45 courses with themes as varied as the representation of love in the works or "the art of being at the table".