Do we love Jay-Z if we are a fan of Beyoncé (and vice versa)?

MUSIC – The most famous couple in the world sets their bags in the south of France. Beyoncé and Jay-Z will be in Nice this Tuesday, July 17 as part of their "On the run II" tour at the Allianz Riviera Stadium. In recent weeks, the two artists have generated an unprecedented craze around this new tour by simultaneously unveiling the piece "Apeshit", whose clip was filmed in the Louvre in the greatest secrecy and a joint album of nine titles: "Everything is love"

By this act, the couple builds their inseparable duo image, amplified a little more by the new stage name of the two artists: The Carters, their real name since their marriage in 2008. But How can the most powerful couple in the music industry captivate the crowds? One thing seems clear: recently, the two artists are doing everything to be loved by many as a duo. But must we necessarily love one to love the other?

Queen (B) social networks

The first element of answer is precisely on the social networks of "Queen B" and "Jigga". Beyoncé totally outperforms Jay-Z on the Internet: fourth most-watched personality on Instagram (116 million subscribers), 15.3 million subscribers on Twitter and no less than 63 million likes on Facebook. Jay-Z, he is simply absent from Instagram (quite rare for such a media personality as him), but still has 3 million subscribers on Twitter and 20 million likes on Facebook.

These numbers reveal the influence and incredible aura of the R'n'B queen on her fans compared to her husband. At 36, the singer is also considered the highest paid female celebrity in the world according to Forbes with $ 105 million annual

Carpet in the shadows

More discreet, Jay -Z has grown over time into a keen businessman who works in the shadows when his wife poses for the magazine Time (Personality of the Year in 2014) and appears for brands such as H & M or Pepsi. With a fortune estimated at $ 810 million by Forbes magazine in 2017, he is one of the most influential artists of his time and has already left an indelible mark in the history of rap with "The Black Album "for example

With the launch of its Tidal music platform in 2015, the rapper still demonstrates the strength of his empire attracting artists like Madonna or the Daft Punk to join his platform.

Jay-Z and Beyoncé are two very different artists musically, but complementary in their two-speed communication and their approach to celebrity.

"Nothing prevents one from appreciating the two artists"

At 18, Karen is pbadionate about Beyoncé since childhood. For four years now, she and three other fans daily animate the fan club Beyoncé France on Facebook, Twitter, Instagram … A page devoted to the news of the artist. According to her, "nothing prevents us from enjoying the two artists independently of one another". "The only real reason to love one more than the other is purely musical, some are closer to Jay-Z's music, while others are more like Beyoncé's," she says. after, we often notice, on social networks, that there is a real bitterness towards Jay-Z from a part of the couple's fan community, "says the girl.

A bitterness would explain by the extra-marital relations of Jay-Z. Fragilated by these stories, the couple had recovered in hand after the media display of its deceptions. A couple still united today who has managed to mourn the past by answering with albums interposed ("Lemonade" in 2016 for "Queen B" and "4:44" for her husband in 2017) to externalize their demons.

Since then, the Carters have not hesitated to stage themselves – sometimes dramatically – with the latest example being the pregnancy of Beyoncé, pregnant with twins, born in June 2017.