[ad_1] Testosterone, the male bad hormone, would increase men's addiction to brands and products perceived as prestigious, according to a study published Tuesday in Nature Communications. " We demonstrate for the first …
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[ad_1] An increase of this molecule in men would result in a greater attractiveness of products conferring on them a high social status. The World | 06.07.2018 at 17:58 • Updated 06.07.2018 …
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[ad_1] Testosterone, the Male Sex Hormone, Would Increase Men's Tenderness for Brands and Prestigious Products, According to a Study Published Tuesday in Nature Communications "We Demonstrate for the First Time That Testosterone …
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[ad_1] A study, conducted by an American business school in Philadelphia, shows that testosterone, the male hormone, leads men to prefer luxury brands. Why ? © istock The testosterone is the male …
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[ad_1] Luxury watches in a New York jewelery shop (illustration). – Richard B. Levine / NEWSCOM / SIPA Gentlemen, if you have luxury tastes, we now know why. Testosterone does indeed affect …
Read More »[ad_1] "We demonstrate for the first time that testosterone directly modifies consumer preferences," Gideon Nave of the Wharton School, an American business school in Philadelphia, co-authored the study, told AFP. Researchers tested …
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[ad_1] According to a study published in Nature Communications, men's testosterone levels would influence their taste for expensive or prestigious products. This effect is related to the behavior of animals, like the …
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