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The famous "Starbucks" coffee mug Game of thrones has announced to the coffee chain a free advertising estimated at $ 2.3 billion, according to a general manager of marketing.
In an interview with CNBC, Stacy Jones of Hollywood Branded estimated the value of discussions between Starbucks and Game of thrones online, on television and radio, at $ 2.3 billion. "It's a unique opportunity collision in a lifetime," Jones said. "But in reality, it's only the tip of the iceberg, because what's not monitored or estimated is word of mouth and social media." . "
Since the cup was not even theirs, the company must feel as satisfied as Cersei at the moment.
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