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In a makeup tutorial, Lena Meyer-Landrut showed how to ward off the "feminist look". Now the video has been deleted.
How is a feminist composed? Lena Meyer-Landrut and L'Oréal seem to know the answer: "There are strong colors, but also natural tones," says the singer in her make-up tutorial on Youtube. She wears a green shirt, a strict braid – and at the end of the dark green eyeshadow video. If you want to look feminist, you can get the "Statement Look Feminist" palette from L 'Oréal – which suggests at least the now deleted video. The palette of eye shadows includes shades of green, red, and shades of brown lighter and darker.
"I'd love you to paint it all and tag me in your photos," says Meyer-Landrut. The feminist is part of a whole series of eyeshadows: anyone who wishes can reclaim the colors of L'Oréal as an optimist, nudist, maxist or stylist. Meyer-Landrut chooses the feminist for his video. "Just because I think the colors are great, super cool," she says.
The video was downloaded in June, and now several media are attacking it – and criticizing it severely. The Swiss news portal Watson writes in an ironic tone: "Have you ever wondered what makeup you can make up, so that you finally look like a true feminist? Which foundation is best when you have to fight patriarchy all day? "
Bento magazine notes:" The dominance of men does not diminish simply because someone wears a green eye shadow. "And Vice writes:" As a company of more than a billion dollars with over 77,000 employees, the company (L'Oréal) would have the power to do more for rights. women that make it the name of a range of make-up. On the other hand, it is disappointing that only one-third of L'Oréal's board of directors is a woman.
Youtube users have also declined the tutorial. In fact, women wanted to break the patriarchate, they lacked only the right eye shadow, he said in the comments in an ironic tone. In addition, L 'Oréal has been criticized for living with women's insecurity about their appearance and promoting feminism.
On such criticism, the company responded with Zwinkersmileys. Of course, feminists would not have to wear makeup, "feminist" is only the name of the range. Wednesday, the video was still deleted.
Currently, it is only in this channel to see:
If a connection between the criticism and the removal of the video is not yet clear. A request from our newspaper to L'Oréal has not yet received a response. We will report as soon as additional information becomes available.
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