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Amazon and Google FINALLY end their quarrel for years as companies reveal that YouTube will be available on Fire Stick for the first time since 2017
- Google and Amazon fix spitting continuously for two years
- Now, Fire Stick owners can use the YouTube app for the first time since 2017.
- Chomecast owners will be free to use the premium video application from Amazon
- The amendments come at a time when the competition from streaming has reached its peak
Amazon's Fire Stick users and Chromecast will be happy to know that a fight limiting their ability to use the flagship applications of both companies has been set aside.
For the first time since 2017, Amazon's Fire Stick users will be able to use the official YouTube app to stream content, while Google's Chromecast users will now be able to stream videos to help from Amazon Prime.
The announcement by the companies puts an end to the spat of Amazon's refusal to sell certain Google products on its platform, including Google Home and Nest cameras.
The continuous battles between Google and Amazon may have calmed down, but the wider market is experiencing more intense competition than ever before.
Due to what Google has termed "lack of reciprocity," according to a Reuters report, the company removed the YouTube app from Amazon Fire Stick and, in response, Amazon banned Chromecast's premium video features, the competitor supported by Google's Fire Stick.
"We're excited to be working with Amazon to launch official YouTube apps on Fire TV devices around the world," said Heather Rivera, Global Product Partner Manager at YouTube in a statement.
"By bringing our flagship YouTube experience to Amazon Fire TV, our users have more ways to watch the videos and the creators they like."
Although Amazon Fire Stick users may have been able to bypass Google's blockade by using a third-party application that provides access to the YouTube website, a company-approved application will provide a more complete viewing experience, with the ability to stream 4K at 60 FPS and seamlessly switch between YouTube Kids and YouTube TV.
As Google and Amazon end their quarrels, elsewhere in the market, the ongoing war is just beginning with increased competition from several major media players.
Amazon's Fire Stick will now allow the use of the official YouTube app after two years.
Recently, Apple launched itself into the original content sector, using a keynote address in March to describe its intention to offer Apple TV +, with contributions from filmmakers Mr. Night Shyamalan and Oprah, among others. The company announced the launch of the service this fall.
Adding pressure to the pillars of streaming such as Netflix and Amazon will undoubtedly be the most powerful player of any media, Disney.
This month, Disney announced that it will begin offering its own service called Disney Plus, a premium pay-per-view service featuring exclusive content including movies, TV shows and documentaries.
Among the new service offerings are a range of Marvel content, including Captain Marvel, Iron Man 3 and multiple installments of the Thor series.
Disney, which has recently increased its participation in the Hulu streaming service, announced this month that it will likely start bundling services including Disney +, Hulu and ESPN + for a single price.
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